Leading Cheese Brand Surprises Fan With A Personal Pub Chock Full Of Président Pub Cheese
The pandemic has altered all group activities, but none more prominent than live sports viewing. With sports’ biggest moment here and fans stuck at home or uncomfortable with going to their local watering hole, leading cheese brand Président® – known for its creative experiential activations – once again saw an opportunity to save the day…with cheese.
Capitalizing on the recent launch of portable Pub Cheese by Président snack cups, the brand fabricated a pandemic-friendly pint-sized pub. Spearheaded by its creative agency, Solve, and experiential shop Clamor, the mobile personal pub includes all the accoutrements sports fans crave in their pub experience: a dart board, expert bartender, big screen TV, pints and plenty of game day staple Pub Cheese by Président snack cups.
Président launched the Snack-Sized Pub by swooping in to save a disappointed Tampa superfan who couldn’t attend or watch the big game with his buddies in his own hometown. After seeing his story on the local news, Président sprang into action, reached out and surprised the fan by bringing the COVID-friendly pub experience straight to his driveway.
“I never thought I’d be watching the game from my very own pub, but that’s kind of how this year has gone,” said Devon – the lucky recipient of the Snack-Sized Pub. “When I saw my team was going all the way, I thought of course it’s the year when I can’t enjoy it like usual.”
“We’re always looking for innovative ways to get Président’s products into the hands of consumers,” says Solve Executive Creative Director/Partner Sean Smith, who led the effort. “We couldn’t let a pandemic stop us from launching such a fun, innovative product like Pub Cheese snack cups.”
After a successful debut, the Snack-Sized Pub by Président Pub Cheese is taking the show on the road, traveling to grocery stores and major sporting events to extend the game day snacking experience.
President’s Instagram handle and a campaign landing page will allow consumers to track the location of the Snack-Sized Pub. Digital and social elements are also being used to amplify the product launch effort and drive consumers to their local grocery stores.