10 / 07 / 21

Solve’s Colasanti Serves As Global Effie Judge

Earlier this week, Solve Chairman and veteran Effie judge John Colasanti participated in a Global Multi-Region jury for the effectiveness-based organization. Each year, industry leaders assemble on Effie juries to evaluate the most effective marketing efforts that run across multiple regions worldwide. Colasanti was joined by marketing experts from across the world, including representatives from Mastercard, NBCUniversal, Ogilvy and R/GA.

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10 / 06 / 21

Ryan Murray Promoted To President At Solve

Move Part Of Agency’s Senior Leadership Evolution

Ryan Murray, Solve eight-year veteran, was named President of the independent Minneapolis agency. Along with this leadership move, current President/Founder Corey Johnson becomes CEO and CEO/Founder John Colasanti moves to Chairman at the ten-year old, two-time Ad Age Small Agency of The Year.

Previously Director of Account Management/Partner, Murray’s contributions to the agency’s growth are significant. In addition to overseeing the Account Management group, he’s led the agency’s largest clients, spearheaded numerous successful new business efforts, been an internal culture driver and served on the company’s leadership team.

“Nobody’s played a bigger role in Solve’s success than Ryan,” said Solve Chairman John Colasanti. “His ambition, collaborative nature and inextinguishable internal flame for great thinking make Ryan a special agency talent,” Colasanti added.

According to Solve CEO Corey Johnson, “Ryan’s curiosity and enthusiasm for shaping the industry will serve us well going forward. I’m looking forward to partnering with him as we plot our next decade.”

“I’m honored and excited about the opportunity to join Solve’s executive team,” said Solve President Ryan Murray. “Observing John and Corey’s leadership approach over the years has been invaluable. I’m looking to inject my perspective and drive further growth to what they’ve built.”

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10 / 01 / 21

Sunoco Tasks New England Fans: Put Sunoco Go Rewards First – Even Before Brady

Gas Station Brand Launches Loyalty Program With “Drop What You’re Doing” Message

As drivers continue to emerge from the pandemic, Sunoco’s introducing its Loyalty Program by canvasing high-density hangouts, asking consumers to get to Sunoco to fuel up and instantly save.

The launch is anchored around Tom Brady’s highly anticipated return to Foxborough this Sunday, October 3. Street decals, aerial banners and spots on Patriots Radio Network will surround the big game stating, “The GOAT’s return can wait. Sunoco Go Rewards come first.” TV, social and outdoor ads in key markets extend the sentiment with contextual headlines at Topgolf, bars, gyms, coffee shops, salons and Uber tops.

Filling your tank is typically a task accomplished on your way from point A to point B. With the launch of its instant savings Loyalty Program, Sunoco suggests fueling up should come before everything else.

A series of spots and social videos – from lauded director Steve Miller of Radical Media – support the campaign, comedically portraying characters from brides to burglars who forgo higher priorities in order to fuel up and save with new Sunoco Go Rewards.

“We’re excited to bring our app-based loyalty program to market in such a disruptive and contextual way,” said Fred McConnell, Marketing Director at Sunoco.

Led by agency partner Solve, the integrated effort ramps up through the fall with campaign placements at the Fillmore concert venue and Lincoln Financial Field in Philadelphia, across thousands of Sunoco stations, as well as TV, radio and digital/social content. The work can be viewed here.

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09 / 14 / 21

WellBeing Non-Alcoholic Craft Beer Says Sober Sex Is The Best Sex

Solve Introduces The Sober Sexperience On National Sober Day (9/14)

Solve is working with leading non-alcoholic craft beer brand WellBeing Brewing Company to help promote the importance of sober sex. The St. Louis, Missouri-based brewery is using National Sober Day (September 14, 2021) as a platform to ignite the conversation. 

While today’s culture is increasingly sober curious and health-conscious, one statistic can’t be ignored: 80% of first sexual experiences occur under the influence of alcohol. “So many people think that when the drinking stops, the fun stops,” says Jeff Stevens, WellBeing Founder. “Whether you’re a recoverer or a discoverer, we’re out to show the world that a sober lifestyle is incredibly fulfilling. Having a safe, healthy – and consensual – sex life is one of the benefits that comes with it. Solve’s vision for capturing this sentiment will help us make a difference.”

Enter The Sober Sexperience. The integrated effort aims to educate the world that sober sex is the best sex. “Let’s face it – sex can be an uncomfortable topic,” says Solve Executive Creative Director Brian Platt. “Rather than being clinical or preachy, we wanted to break the ice by putting a lighthearted, sober twist on classic pornographic imagery and language.”

The campaign includes video, social, on-premise and event content. Targeting media toward the dating app community, WellBeing is offering users of Tinder free boosts if they’re using “sober” language in their profile (typically, sober profiles get minimal engagement relative to their boozy counterparts).

Creative samples can be viewed here.

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09 / 07 / 21

Assistive Technology Expert AbleNet Launches Effort Supporting Individuals With Disabilities

AbleNet – a world leader in providing assistive technology services and solutions which help individuals with disabilities reach their human potential – recently worked with Solve to create an awareness campaign and drive use of its products and services. The “Let Them Be Heard” effort centers on the premise that being heard is not just a human need, but a human right all should have access to in order to recognize their full potential. “AbleNet works tirelessly to ensure individuals with disabilities and their community of medical and educational professionals get the resources they need to be successful,” says AbleNet CEO Jennifer Thalhuber. “Solve and their talented staff helped us amplify our mission and introduce our brand to more educators and medical professionals across the globe.” The integrated campaign launches this week, focusing primarily on video and social to reach niche audiences – in particular AbleNet’s dedicated speech-language pathology community. The launch film capturing the campaign’s central message is shown below, along with a sampling of social content.

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