Indian Motorcycle Makes History With New Model
Solve Adrenaline-Fueled Campaign Launches Highly Anticipated FTR 1200
On October 1, at the pre-eminent motorcycle industry show Intermot Expo in Cologne, Germany, Indian Motorcycle officially unveiled the FTR 1200. A genre-busting bike representing the iconic brand’s biggest product news in decades, the model is being lauded as Indian’s next landmark bike to attract a new generation of riders.
Born of Indian Motorcycle’s recent back-to-back championships in American Flat Track Racing, the bike incorporates the aggressive styling of Indian’s FTR750 race bike and serves it up in a jaw-dropping, street-legal version. The launch campaign from Solve, “Born on the dirt. Built for the street.,” rolls out across social media, website and printed materials. The unveiling film, entitled “Garage,” features the song “I Only Want You” from indie-rock supergroup Eagles of Death Metal.
“The FTR 1200 represents a new era in Indian Motorcycle’s storied history. We took great care to signal a new day at every turn, from how we shot the riding footage, to the track, to the cast,” said Sean Smith, Solve Executive Creative Director/Partner.