Raymond James is an independent financial services firm that caters to an equally independent clientele. To showcase the highly personalized services the firm and its advisors offer, we’re telling the stories of the unique lives of the clients who use them.
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content
Production, Social Engagement, Media Strategy & Buying
RESULTS — Lifting perceptions with investors and advisors
- Significant lifts in ad recall, brand favorability
- “Helps investors manage complex solutions” up +8% to 8.4 out of 10 (#1)
- “Advisors independent, acting solely in clients interest” up +9% to 8.3 out of 10 (#1)
- Added record number of new advisors, successfully expanding footprint