News

06 / 04 / 19

Sunoco Helps You “Fuel Your Best” In Humorous New Campaign

Over-The-Top Situations Launch Iconic Fuel Brand Into New Era

After being awarded the account in late 2018, Solve is breaking its first campaign for Sunoco. Tasked with expanding the brand’s appeal beyond its high-performance racing heritage, the “Fuel Your Best” campaign comedically harnesses the emotional surge of having a full tank of high-quality fuel.

The campaign features Sunoco customers performing at hyperbolic, peak levels, leaving on-lookers wondering “what got into you?” Centered around fueling up on gas and snacks at a local Sunoco, one spot features a woman in her minivan, deftly executing a thrilling, stunt-like driving maneuver to grab the last prime parking spot at work. Another spot features a young karate student who appears to have failed at chopping his stack of cinder blocks, but to the surprise of his sensei, ends up wreaking havoc in the dojo.

“We’re excited to harness our new brand position in such a disruptive way,” said Fred McConnell, Director of Marketing, Sunoco Fuels. “We repeatedly heard from consumers they feel ready to take on the world once they’ve fueled up at Sunoco. The new campaign perfectly captures that feeling.”

Solve worked with New York-based directing trio JEAN Collective to produce the spots. The campaign will continue to roll out over the summer across Sunoco stations, national television, radio and digital/social content. The initial spots can be viewed here: https://www.solve-ideas.com/sunoco-fuel-your-best-campaign/.  


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06 / 04 / 19

Solve Employee’s Son Chosen As Winner For MN In Doodle For Google Competition

La Academia second-grader Liam Pautz (son of Solve account director Andrew Pautz) was recently named the Minnesota state winner in this year’s Doodle For Google competition. Creating a design for the Google homepage to the theme of “When I grow up, I hope…,” Liam is now competing nationally amongst all of the other state/territory winners. The top vote-getters from each age group will move on as the five national finalists. Please click here to visit the Doodle For Google page and cast your vote for Liam’s artwork (K-3 category). You can vote once per day all week long.


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05 / 28 / 19

Solve Brings On Dana Petersen As Senior Connection Strategist

Solve continues to grow its Connection Strategy department by adding Dana Petersen as a Senior Connection Strategist. Working as a digital marketing guru at several different agencies and start-ups, as well as being on the Board of Directors at TogetherDigital Twin Cities, Petersen brings veteran leadership to Solve’s team. “We’re beyond excited to have Dana joining our Connection Strategy squad,” says Neil James, Associate Director of Connection Strategy at Solve. “She brings a wealth of capabilities that’ll help continue to broaden our skill set, especially in the areas of digital strategy and analytics.”


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05 / 23 / 19

Solve Toasts Nostos Partnership With Whisky Tasting

Solve has recently joined Nostos – a newly formed global network of like-minded, independent agencies with different capabilities and talents. Nostos agencies are able to collaborate with one another based on areas of specialty when the need arises. Ashleigh Penrod, Strategy and Operations Lead for Nostos, made the announcement at Solve and introduced the agency staff to the network. Rob White and Eric Frost (founders of Zeus Jones and initiators of the Nostos concept) were also on-hand to celebrate the occasion with a whisky (aka single malt scotch) tasting.


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05 / 15 / 19

Solve Punches Up Goodwill’s In-Store Experience

To extend Goodwill’s latest branding effort centered on freshening the retailer’s image, Solve has created a revamped in-store experience. The point-of-sale system includes entrance/exit and donation signs, exterior window clings, shopping carts, fitting room signage and a range of posters. Using a vibrant and energetic lifestyle approach consistent with the existing campaign, core materials communicate Goodwill’s noble mission of helping create jobs for people in need. The new materials will begin rolling out into Goodwill stores later this year.


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