News

09 / 19 / 18

Indian Motorcycle Teases New Bike With Death-Defying Stunt

Solve “Garage” Film Uses Brand’s Flat Track Racing Expertise To Promote Upcoming Model

This week, Solve released a social media film teasing Indian Motorcycle’s FTR 1200, which officially launches on October 1, 2018.

Since dominating American flat track racing the past two seasons, Indian Motorcycle fans have been begging the company to produce a street-legal version of the championship bike. Earlier this year, Indian Motorcycle announced plans to make the FTR 1200, which has been one of the most anticipated product entries in the brand’s storied history. The film, titled “Garage,” is designed to further fuel rider interest two weeks before the public launch.

Featuring 5-time American Flat Track champion Jared Mees, the film opens on him and his race bike going full bore around a dirt race track. As he rounds the final turn, a single-car garage unexpectedly appears in the middle of the track. Mees deftly eludes danger with a high-speed slide into the garage as the door slams immediately behind him, symbolizing that the championship-winning race bike will soon spawn a street legal version. The film was directed by LA-based Dean Bradshaw of Bradshaw Pictures.

 


Follow Solve:
Facebooktwitterlinkedinby feather

09 / 12 / 18

Solve Launches Real’Za Frozen Pizza

Irreverent Campaign Touts Product’s All-Natural Ingredients

Solve is breaking a campaign today for Real’Za, a minimally processed, all-natural frozen pizza from Bernatello’s Foods. Currently distributed throughout the upper Midwest, the brand is looking to deepen its loyalty and expand its geographic footprint. The “Unbelievably Natural” campaign represents Solve’s first work since becoming AOR for Real’Za after a competitive review earlier this year.

The advertising showcases people performing “unnatural activities” to highlight and reinforce Real’Za’s all-natural ingredients. One spot features a boy performing a sword-swallowing trick at a family gathering; another shows a man interrupting his wife’s book club while practicing his hobby horse skills in their living room. Solve worked with LA-based comedy director Raúl B. Fernández to produce the commercials. Featured in Adweek, the campaign includes television, radio and digital/social content.

“Real’Za is unlike any frozen pizza on the market, so it needed an idea just as fresh and disruptive,” said Sean Smith, Solve Executive Creative Director and Partner. “The executions make you laugh and nudge you to think twice about the pizza you’ve bought before,” Smith added.

 


Follow Solve:
Facebooktwitterlinkedinby feather

08 / 13 / 18

Solve Hires Miriam Gavin As Media Analyst

Miriam Gavin joins Solve as media analyst. A recent graduate of St. Olaf College, Gavin brings hands-on experience in consumer research and digital marketing having served as Sports Information Assistant at St. Olaf.

Passionate about travel and culture, Gavin has lived in Saudi Arabia and UAE, and has studied in France and South Africa. With a Bachelor of Arts in Sociology and Anthropology, she has a curiosity that will serve her well in her new role. “Miriam has already built an impressive list of achievements. She’s a critical thinker and eager to help make a difference for our clients. We’re pleased to add her to our team,” says Solve President Corey Johnson.


Follow Solve:
Facebooktwitterlinkedinby feather

08 / 07 / 18

Solve Hires Shannon Murphy As Art Director

Shannon Murphy joins Solve as art director coming from independent Archer Malmo in Austin, Texas where she worked on campaigns for Caterpillar and the American Association of University Women (AAUW). Before that, Murphy worked at BBDO MPLS developing campaigns for various Hormel Foods brands, 3M and Berkshire Hathaway HomeServices.

Murphy’s advertising career began as a social media strategist and content creator. The University of Minnesota grad was a double major in Art and Advertising and also studied design at Minneapolis College of Art and Design (MCAD). “Shannon’s work strikes a balance between beautiful design, leading-edge innovation, and a bold visual energy. She’s constantly pushing for the freshest solutions to connect people with brands. We love her spirit and are excited about what she brings to our clients,” says Solve Executive Creative Director and Partner, Sean Smith.


Follow Solve:
Facebooktwitterlinkedinby feather

07 / 16 / 18

Solve Hires Two Summer Interns

Denison and Drake University Graduates Join Account Management Team

Solve has added two interns to its account management ranks. April Prinsen, a graduate of Denison University, and Madelyn Vogt, a Drake University graduate, are working at Solve this summer. Solve emphasizes hands-on work alongside agency employees in its internship. Prinsen has been assigned to the Indian Motorcycle team while Vogt has stepped in to support the agency’s work on American Standard. “We look forward to April and Madelyn contributing to our clients’ momentum this summer while they learn how a creative agency attacks clients’ problems,” said Ryan Murray, Account Director, Partner.


Follow Solve:
Facebooktwitterlinkedinby feather