Florida-based Financial Services Firm Chooses Solve Following National Search
Raymond James, a premier financial services firm, has awarded agency-of-record duties for its national advertising account to Minneapolis-based Solve following a competitive review led by search consultancy The Burnett Collective. Known for their client-first commitment and customer service orientation, Raymond James financial advisors are among the industry leaders in client satisfaction and reputation. The St. Petersburg, FL-based firm reported record net revenues and net income for fiscal year 2017.
“We believe that Raymond James occupies a unique space in our industry, providing advisors innovative resources and advanced technologies so that they can offer their clients both sophisticated and personalized advice and service,” said Mike White, Chief Marketing Officer of Raymond James. “After a thorough review, we were very impressed with Solve’s understanding of our brand, mission and culture. They demonstrated provocative creative thinking and a deep understanding of what makes us different to a growing number of financial advisors and their clients,” said White.
“In our business, we’re exposed to a vast number of client corporate cultures,” said Solve CEO and founder John Colasanti. “Raymond James’ culture is unlike any other in its unwavering commitment to their financial advisors and their clients. It’s no wonder they have such high satisfaction ratings. Their client-first culture is the very foundation of a powerful brand story we’re eager to begin sharing,” added Colasanti.
As national agency-of-record, Solve is responsible for all creative, media, research and digital deliverables.