03 / 05 / 21

Morgan State University’s David Marshall Nominated As Outstanding HBCU Educator Of The Year

David Marshall, Ph.D., APR of Baltimore-based Morgan State University has been acknowledged as a nominee for Outstanding HBCU Educator Of The Year by the PRNEWS CSR & Diversity Awards. The recognition represents communicators who use their platforms for the betterment of their communities, amplifying the voices of marginalized groups and dedicating themselves to social causes. Solve staff members currently partner with Dr. Marshall and Morgan State University as weekly guest lecturers, helping to broaden advertising’s diversity pipeline by inspiring agency careers through in-depth industry curriculum. 

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02 / 08 / 21

Président Cheese Saves The Big Game For Tampa Superfan With A Tiny Pub

Leading Cheese Brand Surprises Fan With A Personal Pub Chock Full Of Président Pub Cheese

The pandemic has altered all group activities, but none more prominent than live sports viewing. With sports’ biggest moment here and fans stuck at home or uncomfortable with going to their local watering hole, leading cheese brand Président® – known for its creative experiential activations – once again saw an opportunity to save the day…with cheese. 

Capitalizing on the recent launch of portable Pub Cheese by Président snack cups, the brand fabricated a pandemic-friendly pint-sized pub. Spearheaded by its creative agency, Solve, and experiential shop Clamor, the mobile personal pub includes all the accoutrements sports fans crave in their pub experience: a dart board, expert bartender, big screen TV, pints and plenty of game day staple Pub Cheese by Président snack cups.

Président launched the Snack-Sized Pub by swooping in to save a disappointed Tampa superfan who couldn’t attend or watch the big game with his buddies in his own hometown. After seeing his story on the local news, Président sprang into action, reached out and surprised the fan by bringing the COVID-friendly pub experience straight to his driveway.

“I never thought I’d be watching the game from my very own pub, but that’s kind of how this year has gone,” said Devon – the lucky recipient of the Snack-Sized Pub. “When I saw my team was going all the way, I thought of course it’s the year when I can’t enjoy it like usual.” 

“We’re always looking for innovative ways to get Président’s products into the hands of consumers,” says Solve Executive Creative Director/Partner Sean Smith, who led the effort. “We couldn’t let a pandemic stop us from launching such a fun, innovative product like Pub Cheese snack cups.”

After a successful debut, the Snack-Sized Pub by Président Pub Cheese is taking the show on the road, traveling to grocery stores and major sporting events to extend the game day snacking experience.

President’s Instagram handle and a campaign landing page will allow consumers to track the location of the Snack-Sized Pub. Digital and social elements are also being used to amplify the product launch effort and drive consumers to their local grocery stores.

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01 / 27 / 21

Solve Promotes Molly Dukich To Senior Connection Strategist

Molly Dukich was recently elevated to the role of Senior Connection Strategist at Solve. In her two years at the agency, Dukich has mastered the myriad platforms used across digital advertising campaigns – contributing to successful efforts across Solve’s client roster. “Molly’s been a valuable addition to our Connection Strategy team ever since she arrived,” says Solve President Corey Johnson. “She’s significantly grown in her ability to identify opportunities that amplify the impact and effectiveness of our clients’ media buys.” In her new role, Dukich will continue to broaden her analytical insight across the ever-changing media landscape.

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01 / 22 / 21

Solve Hires Nicole Pomerleau As Director Of Connection Strategy

FCB, Grey, Fallon Vet Will Lead Media Department

Solve has tapped Nicole Pomerleau to head its Connection Strategy team. As Director of Connection Strategy, Pomerleau will oversee all aspects of media at the agency including strategic planning, target audience identification/definition, upstream creative inspiration/cross-functional ideation, plan execution and ROI measurement/analytics.

Throughout an extensive career across the country and overseas, Pomerleau’s worked and led the media discipline at agencies including FCB, Grey, Fallon, Universal McCann, Mediacom and GroupM. Her experience spans brands like United Airlines, Lee Jeans, Microsoft, Nokia, NBC Universal and Target, receiving recognition of media excellence via Creative Media, Effie and Cannes Lions Awards.

“Nicole specializes in blending creativity, technology and media to drive remarkable growth,” says Corey Johnson, Solve President. “Having her excellent experience and award-winning creative media thinking will help make everything we do more powerful.”

“Now more than ever, agile agencies with high-caliber talent like Solve are poised for success,” says Pomerleau. “While Solve has established an impressive growth path in under 10 years, the agency’s clearly hungry and dedicated to continually upping its game. That’s what made this an opportunity I couldn’t pass up,” Pomerleau added.

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01 / 11 / 21

Solve Names Neil James Director Of Research

Previously serving as Associate Director of Connection Strategy at Solve, Neil James will now take on a new role as Director of Research. In his seven-plus years at the agency, he’s been a key member of Solve’s Connection Strategy team while also a go-to for research needs, data mining and analytics. “Neil’s data-driven insights have consistently contributed to success for our clients,” says Solve President Corey Johnson. “His passion and curiosity to uncover hidden gems helps our team capitalize on opportunities that wouldn’t otherwise arise.” In his Director of Research role, Neil’s work will be critical in adding more structure to process and enable a greater focus on upstream problem solving within the agency.

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