09 / 21 / 20

Solve Adds Danny Schotthoefer As Director Of Brand Planning

W+K, TBWA Vet To Head Brand Strategy Discipline

Minneapolis-based Solve has hired Danny Schotthoefer as Director of Brand Planning, which is a new position at the agency. Schotthoefer will be responsible for driving consumer understanding and cultural insights to inspire powerful thinking across the agency.

Prior to Solve, Schotthoefer worked at Wieden+Kennedy in Portland, Oregon and TBWA\Media Arts Lab in Los Angeles. He’s been involved with high-profile campaigns on brands including Old Spice, Apple, Oreo, Taco Bell and TikTok.

Currently living in Portland, Schotthoefer will relocate to Minneapolis as soon as appropriate and safe. A native of Oregon, he graduated from the University Of Nevada. Schotthoefer spent four years in the Navy prior to college.

“Danny’s perspective has been shaped by unique life experiences and working in some of the industry’s most modern and fertile creative environments. His passion for providing context and focus to ignite and inspire his teammates is obvious,” said John Colasanti, Solve Founder and CEO.

“Solve’s never rested on its laurels or let success slow it down. I’m excited to join a talented and established agency that’s always looking to up its output and effectiveness. Ultimately, the company’s perpetual start-up mentality is what attracted me the most,” said Danny Schotthoefer, Solve Director of Brand Planning.

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09 / 03 / 20

Président Cheese Pairs With Flight Attendants, Surprises Foodies With Canceled European Vacations

Europe’s Leading Cheese Expert Ships Trip Replacement Kits To Help Turn Bon Voyage Into Bon Appétit

With summer’s final travel soirée approaching, many foodies who love to experience local fare are finding themselves with canceled flights and unstamped passports due to the pandemic. Spearheaded by its creative agency Solve, Président® cheese – a brand steeped in European heritage – observed on social media just how many bummed out foodie travelers had their European trips voided. Enter the Président Cheese Flight, a cheese-centric kit meant to take your tastebuds on a European trip of their own.

Instead of reaching for standard recipe influencers to help get the word out, Président cheese partnered with international flight attendants who know a thing or two about canceled flights and dining on the road. With these high-flying influencers’ help, the brand is surprising over 20 foodies who mentioned their summer Euro trips had been put on indefinite hold.

The kits include a variety of Président cheeses, local European accoutrements for pairing, cheese knives and a subscription to a language learning app for recipients to polish up on the native tongue of their choice. There’s even a stamped “passport” which includes various European-inspired recipes from the brand. And for those not lucky enough to book their flight, there’s a digital version of the kit on the brand’s website – which of course includes downloadable European Zoom backdrops for their next happy hour.

“With the pandemic grounding many travel plans, food has really become a passport of sorts this summer. We’ve all seen brands reaching out with gift boxes, but channeling our European expertise into a foodie trip replacement kit felt like an uplifting way to surprise consumers in an upside-down time,” said Ryan Murray, Solve Director of Account Management/Partner.

The idea originated from Solve’s WFH summer intern team during a part of the program where interns attack a real live client brief. The social media-centric campaign kicks off this week and runs through Labor Day, and Président has plans to surprise and delight consumers across the country from California to Florida.

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08 / 28 / 20

Solve Shoots In Norway For New Client

A team from Solve recently completed an integrated shoot in Kongsvinger, Norway for a new client. Given the current virtually driven atmosphere, many of the production’s aspects were handled remotely. Spanning video content, digital and social, the campaign will break in October 2020. Solve worked with directing duo Matias & Mathias and female-owned, LA and NY-based production company Epoch to capture all of the content.

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08 / 07 / 20

Indian Motorcycle Campaign Recognized With 2020 Effie Award

Solve client Indian Motorcycle has been named a 2020 Effie winner for its FTR 1200 street bike launch campaign. Established more than 50 years ago, the Effies are considered the top industry award for advertising effectiveness. With the awards gala being held virtually this year, the agency will know the level of the win – Gold, Silver or Bronze – at the end of September. A noteworthy result of the entry included stealing share from dominant leader Harley-Davidson to get Indian back on the map in a suffering category. “This campaign kind of had it all – the most daunting of challenges, an exciting, high-energy production and incredibly impactful results,” says Solve Executive Creative Director/Partner Sean Smith, who led the effort for the agency. “We congratulate all of our clients at Indian Motorcycle on this well-deserved recognition.” The campaign case and work can be viewed here.

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07 / 31 / 20

Raymond James “Topiary” Photograph Given Communication Arts Award Of Excellence

As part of its 61st Photography Annual, Communication Arts has recognized Solve client Raymond James Financial for its powerful print imagery. Named “Topiary,” the photo joins an elite group of winners amongst what’s considered the most exclusive major photography competition in the world. The vibrant image is part of a broader brand campaign built around capturing life moments in an aspirational, genuine manner.

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