FCB, Grey, Fallon Vet Will Lead Media Department
Solve has tapped Nicole Pomerleau to head its Connection Strategy team. As Director of Connection Strategy, Pomerleau will oversee all aspects of media at the agency including strategic planning, target audience identification/definition, upstream creative inspiration/cross-functional ideation, plan execution and ROI measurement/analytics.
Throughout an extensive career across the country and overseas, Pomerleau’s worked and led the media discipline at agencies including FCB, Grey, Fallon, Universal McCann, Mediacom and GroupM. Her experience spans brands like United Airlines, Lee Jeans, Microsoft, Nokia, NBC Universal and Target, receiving recognition of media excellence via Creative Media, Effie and Cannes Lions Awards.
“Nicole specializes in blending creativity, technology and media to drive remarkable growth,” says Corey Johnson, Solve President. “Having her excellent experience and award-winning creative media thinking will help make everything we do more powerful.”
“Now more than ever, agile agencies with high-caliber talent like Solve are poised for success,” says Pomerleau. “While Solve has established an impressive growth path in under 10 years, the agency’s clearly hungry and dedicated to continually upping its game. That’s what made this an opportunity I couldn’t pass up,” Pomerleau added.