Every Food Has A Social Media Holiday, But Cheese Is More Than Every Food
From World Coconut Day to National Stuffed Mushroom Day, there’s no shortage of food-centric holidays clogging foodies’ social media feeds. But given the passion and puns cheese garners on social, Président Cheese plans to separate the cream from the meme. The brand’s determined to elevate June 4th – deemed National Cheese Day – with the creation of a limited-edition cheese tasting box.
Leveraging the brand’s iconic red hue, the elegantly packaged collection mimics a traditional box of Valentine’s Day chocolates – the twist being, it’s filled with delectable, bite-sized gourmet cheeses. Included is an assortment of award-winning Président cheeses spanning classic French Brie to imported Manchego. Each box comes thoughtfully arranged with tasting notes identifying the cheeses, flavor descriptions and suggested pairings.
“Cheese deserves more. It plays a central role in holidays from Easter to Thanksgiving. We couldn’t let the day get lost among the random food calendar,” says Hope Mueller, Solve Account Supervisor. “This effort recognizes the passion people have for cheese and the versatile role it plays in peoples’ lives. Amplifying National Cheese Day gives cheese its due on the level of beloved traditional holidays.”
To spread the love, Président Cheese is gifting the boxes to a select few of social media’s ultimate cheese lovers like @thecheeseknees_. Allowing all consumers an opportunity to indulge, the brand is also giving away dozens of specialty cheese collections. Passionate cheese lovers across the country can enter to win by following @presidentcheese on Instagram and sharing their National Cheese Day post to their stories.
The effort was spearheaded by the brand’s creative agency Solve. With the widest range of domestic and imported specialty cheese in the U.S., Président Cheese is using this flag-planting National Cheese Day activation as another step toward infusing its products into everyday culture.