News

06 / 28 / 18

Solve’s Smith Serves As Reviewer For Campaign Brief’s Bestads

Campaign Brief, Australasia’s most influential creative advertising trade magazine, invited Sean Smith, Solve Executive Creative Director, Partner, to serve as a Bestads guest judge. Bestads, part of Campaign Brief, features top creative directors from around the world to pick the very best advertising across every medium. Provided work from leading creative agencies in London, Sydney, Stockholm, Hong Kong, Sao Paulo and beyond, Smith was asked to select his personal “favourite and runner up” from each category. Bestads reviews are read across Europe, Asia, New Zealand and Australia in Campaign Brief and related publications. Launched in 1987, Campaign Brief is compulsory reading for all those interested in advertising creativity.


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06 / 06 / 18

Indian Motorcycle Campaign Recognized By Communication Arts

Solve’s “Set the Standard” Print Campaign Featured In Communication Arts Exhibit

Communication Arts, the international authority regarding the best in visual communications from around the world, has recognized the new Indian Motorcycle print campaign from Solve. “Set The Standard,” the agency’s first work for Indian Motorcycle, is featured in today’s Exhibit Online section of the Communication Arts website. Agency partner and executive creative director, Sean Smith explains the development of the campaign saying, “We wanted to lean into Indian’s incredible heritage, but in a way that would feel modern and fresh.”


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05 / 15 / 18

Solve Launches Brand Campaign For Iconic Indian Motorcycle

“Set the Standard” Highlights Commitment to Craftsmanship, Performance & Design

In its first work for Indian Motorcycle, Solve touts the brand’s relentless belief in doing things the right way. The campaign’s “Set the Standard” tagline reflects the uncompromising, never-settle philosophy shared by the brand and its passionate riders.

Breaking this week, just as summer riding season ramps up, the integrated national campaign includes television, print and digital components. The television spot is the commercial directorial debut of A-list actor and motorcycle enthusiast Ewan McGregor of RSA Films in Los Angeles. The effort features a range of the brand’s most sought after models and marks Indian’s most aggressive brand campaign to date. Placements can be seen in all major enthusiast publications along with airings on major cable outlets such as ESPN and Discovery.

 

 

 

 

 

 


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04 / 16 / 18

Founders’ Solid Gold Top-Rated American Lager

BeerAdvocate Ratings List New Brew At Top Of Ranking

Just two months after its release, Founders Brewing Company’s Solid Gold has already become the top-rated American Adjunct lager on BeerAdvocate. Founded in 1996, BeerAdvocate is widely considered the go-to website for news, reviews and guidance about beer. In its ranking, Solid Gold leads the top lager ratings ahead of lagers from breweries including Narragansett, 3 Floyds and Flying Dog. Solve provided creative and media support for the March rollout of Solid Gold.


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04 / 10 / 18

Goodwill Turns Shoppers, Donors Into Job Creators

New Goodwill Campaign From Solve Freshens Brand, Activates Mission

Long known as a place to drop off gently used donations when decluttering your home, Goodwill-Easter Seals Minnesota looks more like an eclectic retailer for millennials in new work from Solve. The new campaign was created to drive home the purpose of Goodwill, which is eliminating barriers to help people get jobs. While not widely known, the workforce training and services Goodwill provides sets it apart from other charities.

“We needed to evolve our brand perception to better align with our mission. Since 1919, we’ve been transforming lives by eliminating barriers to work. When you donate or shop at Goodwill, you help Minnesotans go to work,” said Melissa Becker, Marketing and Communications Director, Goodwill-Easter Seals Minnesota. With over 50 retail stores throughout Minnesota, the organization helps move 4 people into the workforce every single day.

The new campaign includes television, OOH, and video content for digital and social. A partnership with St. Paul’s Lake Monster Brewing has outfitted the brewer’s taproom with soft seating sourced from area Goodwill retail stores. Taproom POS carries the message that all items are for sale from Goodwill with proceeds going to its local services and programs.

 

“HOW IT ALL ADDS UP” :30 TV

 

Lake Monster Brewing “Taproom Installation”

Lake Monster Brewing “Taproom Installation”


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