News

06 / 03 / 21

Président Cheese Gives National Cheese Day The Spotlight It Deserves

Every Food Has A Social Media Holiday, But Cheese Is More Than Every Food

From World Coconut Day to National Stuffed Mushroom Day, there’s no shortage of food-centric holidays clogging foodies’ social media feeds. But given the passion and puns cheese garners on social, Président Cheese plans to separate the cream from the meme. The brand’s determined to elevate June 4th – deemed National Cheese Day – with the creation of a limited-edition cheese tasting box.

Leveraging the brand’s iconic red hue, the elegantly packaged collection mimics a traditional box of Valentine’s Day chocolates – the twist being, it’s filled with delectable, bite-sized gourmet cheeses. Included is an assortment of award-winning Président cheeses spanning classic French Brie to imported Manchego. Each box comes thoughtfully arranged with tasting notes identifying the cheeses, flavor descriptions and suggested pairings.

“Cheese deserves more. It plays a central role in holidays from Easter to Thanksgiving. We couldn’t let the day get lost among the random food calendar,” says Hope Mueller, Solve Account Supervisor. “This effort recognizes the passion people have for cheese and the versatile role it plays in peoples’ lives. Amplifying National Cheese Day gives cheese its due on the level of beloved traditional holidays.”

To spread the love, Président Cheese is gifting the boxes to a select few of social media’s ultimate cheese lovers like @thecheeseknees_. Allowing all consumers an opportunity to indulge, the brand is also giving away dozens of specialty cheese collections. Passionate cheese lovers across the country can enter to win by following @presidentcheese on Instagram and sharing their National Cheese Day post to their stories.

The effort was spearheaded by the brand’s creative agency Solve. With the widest range of domestic and imported specialty cheese in the U.S., Président Cheese is using this flag-planting National Cheese Day activation as another step toward infusing its products into everyday culture.


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06 / 02 / 21

Solve Hires Jimmy Zimmerman As Associate Creative Director

Solve recently added Jimmy Zimmerman as Associate Creative Director. After starting his career at DDB and Y&R, Zimmerman spent four years working at agencies in Australia. His portfolio has garnered recognition from the Effies, as well as digital/social-led award platforms W3 and The FWA. “We were pumped at the opportunity to bring Jimmy in,” says Sean Smith, Solve Executive Creative Director/Partner. “An art director by trade, he’s got a great eye and a strong understanding for how to create ideas that break through across channels.”


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05 / 27 / 21

Solve Names Rebecca Underwood Associate Director Of Connection Strategy

Solve recently promoted Rebecca Underwood to Associate Director of Connection Strategy. Joining Solve six years ago as her first job at an advertising agency, Underwood hit the ground running, immersing into many facets of the Connection Strategy group. From target definition, audience research, media strategy/buying, optimization and playing a key role in new business, she quickly established herself as the cornerstone of Solve’s media team. “Rebecca’s tenacity and curiosity have fueled her meteoric development and established her as a true expert among clients and agency teammates,” says Corey Johnson, Solve President/Founder. “Since day one, she’s brought passion to everything she does – and it’s been infectious within our culture.” In this new role, Underwood will continue contributing to overall strategic efforts while helping lead the Connection Strategy department.


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05 / 20 / 21

Racial Injustice Artwork By Solve Featured At Weisman Art Museum

“Just Yesterday” Highlights Inequalities In Our Recent Past

Weisman Art Museum, on the University of Minnesota campus, recently installed an outdoor public art exhibit calling attention to racial inequality in a fresh, provocative way. Titled Just Yesterday, the series uses iconic pop culture references to put systemic injustices from our recent past into context—injustices that continue to oppress communities of color to this day. The eye-catching, vibrant layouts and gut-punch-style messaging are meant to create reflection and conversation. Launched May 17, 2021, the 60-foot wraparound mural covers the Weisman’s exterior façade. Just Yesterday is part of Solve’s ongoing commitment to address diversity and inequality. The idea was developed by agency employees and interns (led by Mike Gaines and Maggie Williams) last summer in the wake of George Floyd’s murder. Read more about the project here


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05 / 17 / 21

Solve’s Ryan Murray Judges Effie Collegiate Program

Modeled after the Effie Awards competition, the Effie Collegiate program educates and inspires tomorrow’s marketers with real-world experience. With years of Effie judging experience in-hand, Solve Director of Account Management/Partner Ryan Murray recently joined a national panel of industry professionals from the likes of Facebook, PepsiCo and Unilever, as well as other agencies, to judge student team submissions. With Bose serving as the client, the competition provided a unique opportunity for students to execute holistic marketing plans geared toward actual marketing challenges. “It was an honor to serve as a judge for this program,” says Murray. “It’s more important than ever we find ways to pay it forward with the future leaders of our industry, and the Effie Collegiate program is an invaluable chance to do just that.”


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