Headquartered in Atlanta since the late 90s, Porsche Cars North America opened its Experience Center on those same grounds in 2015. As part of Porsche Experience Center Atlanta’s five-year anniversary celebration, the brand held a virtual experience jam-packed with thrills, celebrities and lots of speed. Hosted by Porsche driver Patrick Long, and featuring appearances by famed Atlanta personalities such as NBA star Dominique Wilkins and Mayor Keisha Lance Bottoms, the memorable evening incorporated an in-depth look at everything PEC Atlanta has to offer. Local luminaries toured different areas of the one-of-a-kind facility, from the Heritage Gallery to the Classic Factory Restoration Workshop to the renowned restaurants. And of course, each individual was delighted to a hot lap on PEC Atlanta’s 1.6-mile circuit track in models like the 911, 718 and new, all-electric Taycan.
Low diversity within advertising agencies is largely due to the limited number of students of color being exposed to the profession. Recognizing this, Solve created Project Pipeline – developing its own advertising classroom curriculum for HBCUs to help inspire industry careers. Solve is currently partnering with Baltimore-based HBCU Morgan State University to deliver an in-depth agency perspective and curriculum. As recently detailed in the Minneapolis Star Tribune, Solve’s weekly guest lectures cover a range of topics, including “What Is Advertising?” “Emotional Positioning,” “Media Connections,” “Working At An Ad Agency” and “Bringing An Idea To Life.” Each class integrates a series of activities to keep students engaged and provide an open mic platform for asking questions. “Diversity is central to Solve’s mission and culture,” says Solve CEO/Founder John Colasanti. “Ultimately, we’re committed to making our agency and industry more diverse by fueling a pipeline that hasn’t previously existed.”
Shaina Gillmann recently joined Solve’s account management team as Account Manager. Starting her career at event and experience agencies, Shaina’s worked on a variety of brands including Hyatt, Jack Link’s and Land O’Lakes. “We’re thrilled to be adding Shaina to our team,” says Solve Director of Account Management/Partner Ryan Murray. “She brings a tremendous amount of energy and impactful experience that we know will contribute to our output.”
After two years as an Account Manager at Solve, Hope Mueller has been promoted to Account Supervisor. In her time at the agency, Hope’s deftly navigated the day-to-day for key clients, graduated from the 4As Boot Camp and served as an intern mentor via Solve’s BrandLab partnership. “Hope’s commitment to clients and our culture is unwavering. Her growth over such a short timeframe has been impressive,” says Solve Director of Account Management/Partner Ryan Murray. In her new role, Hope will continue to take the lead on bigger, more complex projects and be given the opportunity to develop and mentor Account Managers.
Lending Company Taps Growing Homeowner Appetite For Rural Lifestyle
Solve is launching its first integrated campaign for Louisville, Kentucky-based Rural 1st, a leader in rural home, property and home improvement lending. With over 100 years of expertise, the company’s devoted to helping consumers achieve their rural lifestyle dreams. Through its rapidly growing 11-state footprint, Rural 1st is experiencing unprecedented growth.
Centered around an anthemic spot titled “Chicken Run,” the campaign leverages the insight that country living doesn’t actually move you further out, it brings you closer together with family, community and nature. The video features a family chasing after an escaped chicken in the middle of their open, sprawling piece of land. The chore becomes a special bonding moment that wouldn’t have happened in a more populated place. The effort introduces a new tagline, “Closer To What Matters.”
“We wanted to capture a charming moment that celebrates the land and the power of family,” says Solve Group Creative Director Brian Platt, who led the creative production. “We love the connection that comes with the openness of country living, and sought to harness it in a fun, memorable way.”
The new campaign signals Rural 1st’s desire to become a household name for those seeking a country lifestyle. “Given Solve’s collaborative approach and success positioning some of the world’s most iconic brands, we knew they’d be a great partner to help position us within this growing space,” says Eldon Tilley, Vice President Marketing for Rural 1st and its parent company, Farm Credit Mid-America. “We’re extremely proud of what we’ve created together and look forward to building on this campaign for years to come.”
Shot in the tiny town of Kongsvinger, Norway, Solve partnered with directing duo Matias & Mathias and female-owned, LA and NY-based production company Epoch to capture all of the content for “Chicken Run.” Spanning video content, print, digital and social, the campaign launched this month. Video content can be viewed below.