CEO Among Senior Group Selected As Mentors For Training Program
John Colasanti, CEO and Founder of Minneapolis-based Solve, has been tapped to serve as a mentor for the newly formed Effie Academy by Effie Worldwide, the global authority on marketing effectiveness. 2019 marks the 50th anniversary of the Effie Awards and is the inaugural year of the Effie Academy. Created to educate young marketing professionals on strategy and effectiveness, the Effie Academy is a rigorous, fast-paced certification program. Mentees come from a diverse group of the world’s top marketing companies and have been nominated by their leadership.
A dynamic team of industry leaders has been chosen to serve as mentors. In addition to Solve’s Colasanti, mentors come from BBH, Publicis Worldwide and IBM, among others. “The value of the Effie Academy for young marketers is that they will be able to advance in their careers with an effectiveness mentality, which leads to better work,” said Ricardo Fort, head of global sponsorships, Coca-Cola.