Following the June release of its first TV spot for iconic fuel brand Sunoco, Solve is extending the “Fuel Your Best” campaign across several channels. Launching this month, the integrated effort signals Sunoco’s push to expand its appeal beyond the brand’s high-performance racing heritage. Spanning television, out-of-home, radio, social and streaming video/audio, all elements convey the emotional surge of having a full tank of high-quality fuel. Out-of-home boards use custom build-outs to display over-the-top situations, such as a moped driver jumping over a line of buses. Paid social posts showcase UGC of consumers accomplishing unbelievable feats (like a 78-year-old deadlifting a barbell) before asking “what got into you?” The campaign will continue to run throughout the year. Materials can be viewed here.