Client Individuality Shines In Raymond James Campaign
Solve Launches New Effort For Financial Services Firm
Solve is breaking new work this week for financial services firm Raymond James. The integrated effort showcases the company’s and its advisors’ commitment to understanding and serving the individual needs of clients.
Showcasing people living unique lives, the effort continues the brand’s “Life Well Planned” tagline. Whether it’s an architect building confidence in a young mentee through beekeeping, or a CFO taking her daughter and mother on a once-in-a-lifetime eclipse-viewing adventure, the situations portray the company’s deep understanding of each client’s personal aspirations.
“It was important for us to reinforce that we understand financial decisions are life decisions,” said Mike White, Raymond James Chief Marketing Officer. “Raymond James advisors develop intimate knowledge of their clients’ lives – from family and career to the ways they spend their time and the causes they support – and have access to sophisticated resources and tools to address the most complex situations. The new campaign illustrates our vision to be as unique as the clients we serve in a creative and unexpected way.”
Solve tapped Caviar, husband/wife director team Tania Verduxco and Adrian Perez, and photographer Dean Bradshaw to help create the campaign. Spanning premium placements across national broadcast, print, digital and social, the work will continue to roll out this year. Initial elements can be viewed here.