News

01 / 03 / 19

Solve Breaks New TV Commercial For Inspired Closets®

Successful “Inspired Days” Campaign Continues Into 2019

Inspired Closets, a premium brand within the $9 billion home storage and organization category, is introducing a new TV spot within its ongoing national campaign this week from AOR, Minneapolis-based Solve. As reported in The Drum, the television spot features a woman rehearsing her introduction, seemingly prepping for a blind date. The story unfolds to reveal she’s in fact going to meet her adoptive son for the first time.

The television commercial was shot by Harrison Schaaf of award-winning production company Whitelist, based in Los Angeles, and will be part of the brand’s multi-media, multimillion-dollar campaign in 2019. The national campaign includes broadcast, print, digital and social content, and dealer support materials.


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12 / 17 / 18

Julia Gaede Joins Solve As Account Manager

Solve has hired Julia Gaede as Account Manager. She joins the agency from Elmwood, a brand consultancy and design firm located in New York with headquarters in the UK. During her time with Elmwood, Gaede worked on a range of CPG brands for clients including Kimberly-Clark, Procter & Gamble, Mars and Heineken. Before joining Elmwood, she interned at PR firm Ruder Finn, working in the tech and financial sectors for clients including American Express, MetLife and Goldman Sachs. Prior to moving to New York, the Cincinnati native attended Washington & Lee University in Virginia, where she graduated with a BA in Philosophy and Politics.

“Julia has shown the ability to consistently deliver exceptional work in fast-paced and changing environments,” says Solve Account Director, Partner Ryan Murray. “We’re pleased to have her join our team,” he added.


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12 / 11 / 18

Président Cheese Introduces New Gourmet Pairings™ Line

Solve Helps Président Expand Spreadable Cheese Portfolio

Président Cheese is introducing an innovative new line of spreadable cheese called Gourmet Pairings™. Featuring smooth and creamy spreadable cheese with a gourmet topping, the line’s three debut flavors are Feta With Roasted Red Pepper, Blue Cheese With Caramelized Onions, and Aged White Cheddar With Apple Chutney. The desirable combinations make the art of pairing more convenient for those entertaining at home or simply looking for an accessible, yet indulgent snack. Made with authentic ingredients, Président Gourmet Pairings contain no artificial flavors or colors. A targeted social media-centered campaign from Solve launches this week.


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11 / 27 / 18

Founders Teams Up With Sierra Nevada On #GivingTuesday

Grand Rapids Brewer Joins National Effort To Support Camp Fire Relief

Founders Brewing Company is proud to support its friends at Sierra Nevada and their efforts to raise money for those impacted by the Camp Fire in California. Today, on #GivingTuesday, Solve client Founders will join hundreds of brewers across the country in brewing Resilience Butte County Proud IPA. All proceeds from the sale of Resilience IPA will go towards those affected by these tragic fires. More than 1,000 generous breweries from across the country have already pledged their support. Learn more about this fundraising effort at the Sierra Nevada website.


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11 / 26 / 18

Solve Hires Aaron Huber As Editor

Aaron Huber has joined Solve as video editor, bringing his filmmaking and video production muscle to the agency. A graduate of IPR with an audio engineering degree nearly a decade ago, Aaron has most recently been running his own small production company called AMH Creative I Visuals, where he’s been shooting and editing short films and business videos. Passionate about filmmaking and creating interesting content, Aaron is equally adept at post-production, sound design and photography. Aaron is also an accomplished musician and songwriter as a former member of bands The Stratic and The Yukon.

“We’re very excited to add Aaron’s many talents to our team,” said Eric Sorensen, Solve Managing Creative Director. “As we increasingly create more and more fast-turn content for our clients, Aaron’s knowledge and experience are a valuable asset,” added Sorensen.


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