News

09 / 13 / 19

Solve Broadens Sunoco Campaign

Following the June release of its first TV spot for iconic fuel brand Sunoco, Solve is extending the “Fuel Your Best” campaign across several channels. Launching this month, the integrated effort signals Sunoco’s push to expand its appeal beyond the brand’s high-performance racing heritage. Spanning television, out-of-home, radio, social and streaming video/audio, all elements convey the emotional surge of having a full tank of high-quality fuel. Out-of-home boards use custom build-outs to display over-the-top situations, such as a moped driver jumping over a line of buses. Paid social posts showcase UGC of consumers accomplishing unbelievable feats (like a 78-year-old deadlifting a barbell) before asking “what got into you?” The campaign will continue to run throughout the year. Materials can be viewed here.


Follow Solve:
Facebooktwitterlinkedinby feather

09 / 06 / 19

Indian Motorcycle Continues Award-Winning Print Effort

As an extension of the “Set The Standard” print campaign featured in Communication Arts last year, Solve’s most recent print work for Indian Motorcycle puts women riders front and center. The first ad in the series displays an Indian Scout Sixty, with a headline reading “Follow A Strong Lead. Your Own.” that drives home the brand’s positioning of encouraging individuals to set their own path in life. This latest campaign iteration breaks in September, appearing nationwide in targeted print publications.


Follow Solve:
Facebooktwitterlinkedinby feather

08 / 30 / 19

Driscoll’s Berry Truck Pulls In At Minnesota State Fair

The Driscoll’s #BerryTogether truck, part of a sampling experience created by Solve, continues its tour across the country in an effort to spark trial of Driscoll’s Berries among families. It returns to Minnesota for Labor Day weekend, making an appearance at The Great Minnesota Get-Together (aka The Minnesota State Fair).


Follow Solve:
Facebooktwitterlinkedinby feather

08 / 16 / 19

Président® Wins Five Medals At 2019 American Cheese Society Competition

Solve client Président Cheese had five of its cheeses take home medals at last week’s annual American Cheese Society Judging & Competition. Founded in 1983, the ACS is a leading authority in the cheese industry, issuing awards that recognize fine cheeses and dairy products from around the world. Headlined with a first place medal for its 8oz Triple Crème Brie, Président also won medals for its Brie, Sharp Cheddar Pub Cheese and Sea Salt & Cracked Pepper rondelé spread.


Follow Solve:
Facebooktwitterlinkedinby feather

08 / 09 / 19

Solve Welcomes Team Project Manager Abbey Jensen

Abbey Jensen has recently joined Solve as a Team Project Manager. With extensive project management and production experience across a vast array of projects and media types, she’s led integrated team efforts at several Minneapolis agencies prior to starting at Solve. “We’re delighted to add Abbey to our growing Project Management team,” says Solve Director of Project Management/Partner Kara Brower. “Her experience will be valuable as we continue adding to our client roster, expanding our projects and increasing our workflow throughout the agency.”


Follow Solve:
Facebooktwitterlinkedinby feather