W+K, TBWA Vet To Head Brand Strategy Discipline
Minneapolis-based Solve has hired Danny Schotthoefer as Director of Brand Planning, which is a new position at the agency. Schotthoefer will be responsible for driving consumer understanding and cultural insights to inspire powerful thinking across the agency.
Prior to Solve, Schotthoefer worked at Wieden+Kennedy in Portland, Oregon and TBWA\Media Arts Lab in Los Angeles. He’s been involved with high-profile campaigns on brands including Old Spice, Apple, Oreo, Taco Bell and TikTok.
Currently living in Portland, Schotthoefer will relocate to Minneapolis as soon as appropriate and safe. A native of Oregon, he graduated from the University Of Nevada. Schotthoefer spent four years in the Navy prior to college.
“Danny’s perspective has been shaped by unique life experiences and working in some of the industry’s most modern and fertile creative environments. His passion for providing context and focus to ignite and inspire his teammates is obvious,” said John Colasanti, Solve Founder and CEO.
“Solve’s never rested on its laurels or let success slow it down. I’m excited to join a talented and established agency that’s always looking to up its output and effectiveness. Ultimately, the company’s perpetual start-up mentality is what attracted me the most,” said Danny Schotthoefer, Solve Director of Brand Planning.