News

01 / 18 / 22

siggi’s Icelandic Yogurt Taps Solve To Develop Brand Campaign

Popular dairy brand siggi’s – makers of skyr, the traditional Icelandic yogurt – recently hired Solve to create a fresh branding effort. Launched in 2008 by Icelander Siggi Hilmarsson, siggi’s is looking to drive additional awareness in the competitive yogurt category. With a vast portfolio spanning yogurt, drinkable yogurt, plant-based and kids’ products, the brand is best known for its use of simple ingredients and low sugar.


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12 / 27 / 21

Solve Builds LEGO® Porsche Model For LEGO Build Day

To celebrate #LEGOBuildDay, the Solve team put together a LEGO Technic 1:8 scale model of the iconic Porsche 911 GT3 RS – paying tribute to long-time client Porsche. Containing 2,704 pieces and measuring over 22 inches long, the LEGO set was a fun outlet for Solve employees to express their creativity in different ways. “We love working with Porsche,” says Solve Associate Creative Director Joe Stefanson, who led the build. “Making content for them is one thing – but building one of their products out of LEGO has been a new and exciting type of challenge.”


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12 / 17 / 21

Solve Hires Rylee Callahan As Connection Analyst

As Solve continues expanding its Connection Strategy team, Rylee Callahan has joined the agency as a Connection Analyst. Prior to Solve, Callahan honed her digital and social media skills with the YMCA’s marketing department. She’ll be working alongside her teammates to help craft digital strategies and execute forward-thinking campaigns for Solve’s clients. “We’re pumped to have Rylee on board with us,” says Rebecca Underwood, Solve Associate Director of Connection Strategy. “We’ve loved seeing her passion for helping brands carve a presence in the digital space, and know that she’ll be a huge asset to our team and our partners.”


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12 / 03 / 21

Molly Cashman Joins Solve As Account Manager

Solve recently added to its Account Management department, hiring Molly Cashman as Account Manager. Cashman previously worked at United Heroes League – a non-profit dedicated to helping children of military service members find community and confidence through sports. Leading UHL’s marketing efforts, she positioned the organization to raise millions of dollars and help thousands of military families. “We’re excited to bring Molly onto our team,” says Solve President Ryan Murray. “In addition to a strong work ethic, she has the infectious energy and collaborative spirit we always look for in our team members.”


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11 / 17 / 21

Solve Staff Volunteers At The Food Group

As part of its ongoing community involvement efforts, a team of Solve employees volunteered packing boxes of food at The Food Group earlier this week. The local Minneapolis nonprofit focuses on providing nutritious food to those who need it most, working at the intersection of food access, equity and nutrition issues across 32 counties in Minnesota and Wisconsin. Its programs include food shelf and meal support, affordable grocery distribution and farmer education. During a morning shift, Solve packed over 10 pallets of food, totaling 8,912 meals. “Giving back to our community and helping people truly in need is one of the most important things we can do as an agency,” says Solve Account Supervisor Hope Mueller, who organized the event. “It’s inspiring to see the impact we can all make when dedicating even a few hours to volunteering for good.”


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