News

01 / 22 / 21

Solve Hires Nicole Pomerleau As Director Of Connection Strategy

FCB, Grey, Fallon Vet Will Lead Media Department

Solve has tapped Nicole Pomerleau to head its Connection Strategy team. As Director of Connection Strategy, Pomerleau will oversee all aspects of media at the agency including strategic planning, target audience identification/definition, upstream creative inspiration/cross-functional ideation, plan execution and ROI measurement/analytics.

Throughout an extensive career across the country and overseas, Pomerleau’s worked and led the media discipline at agencies including FCB, Grey, Fallon, Universal McCann, Mediacom and GroupM. Her experience spans brands like United Airlines, Lee Jeans, Microsoft, Nokia, NBC Universal and Target, receiving recognition of media excellence via Creative Media, Effie and Cannes Lions Awards.

“Nicole specializes in blending creativity, technology and media to drive remarkable growth,” says Corey Johnson, Solve President. “Having her excellent experience and award-winning creative media thinking will help make everything we do more powerful.”

“Now more than ever, agile agencies with high-caliber talent like Solve are poised for success,” says Pomerleau. “While Solve has established an impressive growth path in under 10 years, the agency’s clearly hungry and dedicated to continually upping its game. That’s what made this an opportunity I couldn’t pass up,” Pomerleau added.


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01 / 11 / 21

Solve Names Neil James Director Of Research

Previously serving as Associate Director of Connection Strategy at Solve, Neil James will now take on a new role as Director of Research. In his seven-plus years at the agency, he’s been a key member of Solve’s Connection Strategy team while also a go-to for research needs, data mining and analytics. “Neil’s data-driven insights have consistently contributed to success for our clients,” says Solve President Corey Johnson. “His passion and curiosity to uncover hidden gems helps our team capitalize on opportunities that wouldn’t otherwise arise.” In his Director of Research role, Neil’s work will be critical in adding more structure to process and enable a greater focus on upstream problem solving within the agency.


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01 / 06 / 21

Solve Names Andrew Pautz Partner

Solve’s First-Ever Employee Recognized

Solve recently named Andrew Pautz a Partner. Currently Director of Business Development, Pautz has worn several hats since joining the then start-up agency as its first employee in 2011. Beyond running accounts including Organic Valley, Medifast, Porsche, Inspired Closets and Founders Brewing, Pautz’s “whatever-it-takes” attitude has allowed him to contribute on process, culture and reputation-building fronts.

“Andrew’s been a significant contributor since the very beginning,” says John Colasanti, Solve CEO. “His dedication, work ethic and loyalty have consistently been off-the-charts. Andrew’s seemingly had a hand in every bit of success we’ve achieved,” Colasanti added.

“Having been a part of Solve from day one, I’m truly excited to be taking this step within the agency,” says Pautz, Solve Director of Business Development/Partner. “While we’ve accomplished a great deal the past nine years, we have so much more in front of us – and I’m committed to doing everything I can to help fuel that growth.”

Andrew becomes the fourth partner in the 54-person agency. While his Partner appointment is a recognition of what he’s done so far, it also raises the expectation on what he’ll be bringing in the future.


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12 / 18 / 20

Solve Creates Cringeworthy Holiday Greeting

As a gift to clients this year, Solve has donated to the Twin Cities Music Community Trust – an organization supporting all the out-of-work artists, technicians, venue staff and other professionals that make live music possible. To reinforce the importance of live music, Solve asked its employees to record their own renditions of holiday classic “The Christmas Song.” Watch the Solve Holiday Singers in action here, if you dare.


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12 / 10 / 20

Solve Client Porsche Celebrates Five Years Of Porsche Experience Center Atlanta

Headquartered in Atlanta since the late 90s, Porsche Cars North America opened its Experience Center on those same grounds in 2015. As part of Porsche Experience Center Atlanta’s five-year anniversary celebration, the brand held a virtual experience jam-packed with thrills, celebrities and lots of speed. Hosted by Porsche driver Patrick Long, and featuring appearances by famed Atlanta personalities such as NBA star Dominique Wilkins and Mayor Keisha Lance Bottoms, the memorable evening incorporated an in-depth look at everything PEC Atlanta has to offer. Local luminaries toured different areas of the one-of-a-kind facility, from the Heritage Gallery to the Classic Factory Restoration Workshop to the renowned restaurants. And of course, each individual was delighted to a hot lap on PEC Atlanta’s 1.6-mile circuit track in models like the 911, 718 and new, all-electric Taycan.


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