News

04 / 30 / 20

Solve Client Founders Brewing Supporting Artists During Pandemic

Grand Rapids, Michigan-based Founders Brewing has been helping support its home state in a variety of ways during the COVID-19 outbreak, notably with its #CraftedinMI series. The initiative focuses on supporting local artists, makers and creators – a large group of small businesses that’s been particularly hit hard over the last couple months. Ranging from painters, to woodworkers, to sculptors, to musicians, to bakers, each local artisan receives a feature on Founders social channels to help raise awareness and drive sales of their creations. In one of its most recent features, the brewery promoted Randi Ford Flow Paintings, a Grand Rapids-based contemporary landscape painter who is inspired by the beauty and spirit that exists within nature. Learn more about #CraftedinMI here.


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04 / 28 / 20

Solve’s WFH Internship Featured In Communication Arts

As it’s encouraging prospective interns to #DontMoveToMinnesota this summer, Solve’s WFH Internship program has been covered by leading industry publication Communication Arts. Launched just under two weeks ago, the Minneapolis agency’s remote internship has seen global interest with applicants from across the U.S., as well as India, Thailand and China. The WFH Solve Internship application process will close in May, with a plan to start up in June. Interested candidates can learn more at www.DontMoveToMinnesota.com.


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04 / 24 / 20

Solve Adds Junior Copywriter Maggie Williams

Solve recently hired Maggie Williams as a Junior Copywriter to its creative team. After graduating from the University of Minnesota with a theatre degree, she attended Brainco ad school to begin refining her copywriting skills. Prior to starting at Solve, Maggie worked as a freelancer for sites like ClickHole, The Onion’s shareable content platform. “We’re thrilled to have Maggie at Solve,” says Solve Associate Creative Director Joe Stefanson. “She’s quick on her feet, highly collaborative and has already accomplished quite a lot for a writer starting out in advertising. She’ll be a tremendous contribution to our creative output moving forward.”


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04 / 17 / 20

Solve’s John Colasanti Interviewed By Twin Cities Business On Pandemic Marketing

Twin Cities Business recently tapped Solve CEO John Colasanti for his perspective on how advertising has changed amidst the COVID-19 pandemic. Titled “In These Difficult Times,” the piece highlights Colasanti’s commentary on several topics, including client spending, production, agency activity and adjusting to a working from home culture. Colasanti’s biggest challenge, as described in the article – having an adequate internet connection to conduct important business. “At any given time there are 10 devices fighting for bandwidth.”


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04 / 16 / 20

Solve Shows Gratitude To Lunds & Byerlys Workers As They Serve Downtown Community

Located on the corner of 12th & Hennepin in downtown Minneapolis, Solve works directly above Lunds & Byerlys grocery store. Despite Solve’s office working remotely, the building’s first floor remains abuzz with Lunds & Byerlys workers – all tirelessly devoted to ensuring their downtown community has the food it needs. As such, Solve wanted to show gratitude to its fellow tenants. Canvasing the second-floor windows of its office this week, the agency depicted heartfelt messaging thanking all of the Lunds & Byerlys staff, calling each and every one of them out by name. “Over the years, we’ve become so connected with the friendly staff at Lunds & Byerlys,” says Solve Sr. Connection Strategist Rebecca Underwood, who orchestrated the show of support. “Even though we’re all working from home right now, we wanted to remind the store’s employees that what they’re doing is so meaningful, and reinforce we’re in this together. We couldn’t think of a better way to ensure they’d feel our appreciation.”


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