News

06 / 02 / 21

Solve Hires Jimmy Zimmerman As Associate Creative Director

Solve recently added Jimmy Zimmerman as Associate Creative Director. After starting his career at DDB and Y&R, Zimmerman spent four years working at agencies in Australia. His portfolio has garnered recognition from the Effies, as well as digital/social-led award platforms W3 and The FWA. “We were pumped at the opportunity to bring Jimmy in,” says Sean Smith, Solve Executive Creative Director/Partner. “An art director by trade, he’s got a great eye and a strong understanding for how to create ideas that break through across channels.”


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05 / 27 / 21

Solve Names Rebecca Underwood Associate Director Of Connection Strategy

Solve recently promoted Rebecca Underwood to Associate Director of Connection Strategy. Joining Solve six years ago as her first job at an advertising agency, Underwood hit the ground running, immersing into many facets of the Connection Strategy group. From target definition, audience research, media strategy/buying, optimization and playing a key role in new business, she quickly established herself as the cornerstone of Solve’s media team. “Rebecca’s tenacity and curiosity have fueled her meteoric development and established her as a true expert among clients and agency teammates,” says Corey Johnson, Solve President/Founder. “Since day one, she’s brought passion to everything she does – and it’s been infectious within our culture.” In this new role, Underwood will continue contributing to overall strategic efforts while helping lead the Connection Strategy department.


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05 / 20 / 21

Racial Injustice Artwork By Solve Featured At Weisman Art Museum

“Just Yesterday” Highlights Inequalities In Our Recent Past

Weisman Art Museum, on the University of Minnesota campus, recently installed an outdoor public art exhibit calling attention to racial inequality in a fresh, provocative way. Titled Just Yesterday, the series uses iconic pop culture references to put systemic injustices from our recent past into context—injustices that continue to oppress communities of color to this day. The eye-catching, vibrant layouts and gut-punch-style messaging are meant to create reflection and conversation. Launched May 17, 2021, the 60-foot wraparound mural covers the Weisman’s exterior façade. Just Yesterday is part of Solve’s ongoing commitment to address diversity and inequality. The idea was developed by agency employees and interns (led by Mike Gaines and Maggie Williams) last summer in the wake of George Floyd’s murder. Read more about the project here


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05 / 17 / 21

Solve’s Ryan Murray Judges Effie Collegiate Program

Modeled after the Effie Awards competition, the Effie Collegiate program educates and inspires tomorrow’s marketers with real-world experience. With years of Effie judging experience in-hand, Solve Director of Account Management/Partner Ryan Murray recently joined a national panel of industry professionals from the likes of Facebook, PepsiCo and Unilever, as well as other agencies, to judge student team submissions. With Bose serving as the client, the competition provided a unique opportunity for students to execute holistic marketing plans geared toward actual marketing challenges. “It was an honor to serve as a judge for this program,” says Murray. “It’s more important than ever we find ways to pay it forward with the future leaders of our industry, and the Effie Collegiate program is an invaluable chance to do just that.”


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05 / 14 / 21

Solve Names Brian Platt Executive Creative Director

StrawberryFrog, Grey/NYC Vet Increases Leadership Role

Just over a year after joining Solve as Group Creative Director, Brian Platt has been promoted to Executive Creative Director. Platt quickly earned the respect of his teammates and established himself as a key player in Solve’s growing creative department.

Despite being hired during a pandemic, Platt immersed himself into the Solve culture. In addition to driving success for his clients, his contributions have included mentoring, recruiting and spearheading Solve’s acclaimed #DontMoveToMinnesota WFH Internship last summer. Prior to Solve, Platt held stints at some of the industry’s most decorated agencies, including StrawberryFrog, Grey and Euro RSCG in New York.

“Brian’s been a wonderfully collaborative partner since day one,” says Sean Smith, Solve Executive Creative Director/Partner. “Embracing the unprecedented challenge of not being able to meet many of his co-workers in-person over the past year, Brian’s led by example, consistently striving to elevate our thinking and output,” Smith added.

“Despite joining the agency during a WFH phase, Solve welcomed me right from the start,” said Platt. “When you’re part of an environment where everyone’s focused on creating amazing work together and setting each other up for success, there’s seemingly no limit to what we can accomplish,” Platt added.


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