WellBeing Non-Alcoholic Craft Beer Says Sober Sex Is The Best Sex
Solve Introduces The Sober Sexperience On National Sober Day (9/14)
Solve is working with leading non-alcoholic craft beer brand WellBeing Brewing Company to help promote the importance of sober sex. The St. Louis, Missouri-based brewery is using National Sober Day (September 14, 2021) as a platform to ignite the conversation.
While today’s culture is increasingly sober curious and health-conscious, one statistic can’t be ignored: 80% of first sexual experiences occur under the influence of alcohol. “So many people think that when the drinking stops, the fun stops,” says Jeff Stevens, WellBeing Founder. “Whether you’re a recoverer or a discoverer, we’re out to show the world that a sober lifestyle is incredibly fulfilling. Having a safe, healthy – and consensual – sex life is one of the benefits that comes with it. Solve’s vision for capturing this sentiment will help us make a difference.”
Enter The Sober Sexperience. The integrated effort aims to educate the world that sober sex is the best sex. “Let’s face it – sex can be an uncomfortable topic,” says Solve Executive Creative Director Brian Platt. “Rather than being clinical or preachy, we wanted to break the ice by putting a lighthearted, sober twist on classic pornographic imagery and language.”
The campaign includes video, social, on-premise and event content. Targeting media toward the dating app community, WellBeing is offering users of Tinder free boosts if they’re using “sober” language in their profile (typically, sober profiles get minimal engagement relative to their boozy counterparts).
Creative samples can be viewed here.