Campaign Marks First Work From Agency Following Account Win
Inspired Closets, a premium brand within the $10 billion home storage and organization category, is unveiling a national campaign this week from new AOR, Minneapolis-based Solve. Sold through a selective network of branded dealers across the country, Michigan-based Inspired Closets offers custom-designed closets as well as pantries, mudrooms, laundry rooms and garages.
“The closet is a room that’s easy to overlook; we’re going to change that. Inspired days start in Inspired Closets,” said Solve CEO and founder John Colasanti. A television spot tells the tender story of a mother returning to the professional workforce now that her children have reached school age, her “work experience” as a parent not to be discounted by hiring managers. A print ad headline reads, “Get ready. To take on the world.”
The campaign kicks off this week with the sponsorship of the 2018 HGTV® Dream Home in Gig Harbor, WA. As the exclusive sponsor for home storage and organization, Inspired Closets has designed and installed organization solutions for closets, a pantry and the garage within the HGTV Dream Home. The national campaign includes broadcast, print, digital and social content in addition to the HGTV sponsorship and dealer support.