News

01 / 05 / 18

Solve Debuts National Campaign For Inspired Closets®

Campaign Marks First Work From Agency Following Account Win

Inspired Closets, a premium brand within the $10 billion home storage and organization category, is unveiling a national campaign this week from new AOR, Minneapolis-based Solve. Sold through a selective network of branded dealers across the country, Michigan-based Inspired Closets offers custom-designed closets as well as pantries, mudrooms, laundry rooms and garages.

“The closet is a room that’s easy to overlook; we’re going to change that. Inspired days start in Inspired Closets,” said Solve CEO and founder John Colasanti. A television spot tells the tender story of a mother returning to the professional workforce now that her children have reached school age, her “work experience” as a parent not to be discounted by hiring managers. A print ad headline reads, “Get ready. To take on the world.”

The campaign kicks off this week with the sponsorship of the 2018 HGTV® Dream Home in Gig Harbor, WA. As the exclusive sponsor for home storage and organization, Inspired Closets has designed and installed organization solutions for closets, a pantry and the garage within the HGTV Dream Home. The national campaign includes broadcast, print, digital and social content in addition to the HGTV sponsorship and dealer support.

 


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01 / 02 / 18

Solve Team On Location For American Standard Shoot

Solve just wrapped shooting new content for client American Standard. Continuing to expand the recently launched “Porcelain Valley” brand campaign, the content features highly innovative new products being introduced in 2018. The new work is set to debut later this month across a range of touch points. Solve partnered with Chicago-based The Norman Brothers.


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12 / 22 / 17

Founders Brewing Exceeds Growth Projections For 2017

Annual Volume Up 34%, Growth Rate 8X That Of Craft Segment For Solve Client Founders

Propelled by the continued growth of session ale All Day IPA, Founders Brewing reported this week that it would produce 468,000 barrels in 2017, up from 348,000 last year. Originally forecasting 450,000 barrels for the year, Founders is now the 9th largest brewery in the U.S. Sales of All Day IPA were up 37%, while sales of Founders seasonal offerings – Azacca IPA, Mosaic Promise and PC Pils – were up a combined 82% in 2017. The momentum will continue into next year as the brand, now distributed in 46 states, will open Colorado in early 2018 and launch a new year-round lager called Solid Gold.


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12 / 21 / 17

Solve Shoots 2018 Campaign For Goodwill Easter-Seals Minnesota

Solve just wrapped filming new work for client Goodwill that will drive home the organization’s single-minded message that when you donate or buy from them, you help put people in need to work. To pull off the state-of-the-art production, Solve partnered with director Kevin Bennett from Denver, Colorado-based FSTR. The 2018 campaign will debut on television, print, OOH and online early next year.


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12 / 19 / 17

Solve Hires Alex Frecon As Copywriter

Alex Frecon joins Solve as copywriter coming from Fallon Worldwide where he worked on national campaigns for Arby’s, H&R Block, and Silk. Alex’s advertising career began in media, where his creativity shined in bringing to life experiential stunts for clients including Comedy Central and SpikeTV. The University of Wisconsin grad is also a talented hip-hop artist, music video producer, and beer-league hockey player. “Alex is more than simply a writer. He has this ability to get inside his brands, and his audience, and tell stories that forge a deeper connection. We’re pumped to add him to our team,” says Solve Executive Creative Director Sean Smith.


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