John Colasanti, CEO and Founder of Minneapolis-based Solve, has been tapped to return as a mentor for the Effie Academy, now in its second year. Created by Effie Worldwide, a preeminent authority on marketing effectiveness, the Effie Academy focuses on educating high-potential marketing professionals in brand strategy. It’s a rigorous, fast-paced global certification program that takes place in New York, Beijing and San Francisco throughout 2020. Nominated by their leadership, mentees come from a diverse group of the world’s top marketing companies. This year’s mentor group comprises a dynamic team of industry leaders. In addition to Solve, mentors come from New Balance, NBCU, Havas and TBWA\Chiat\Day, among others.