Twin Cities Business recently tapped Solve CEO John Colasanti for his perspective on how advertising has changed amidst the COVID-19 pandemic. Titled “In These Difficult Times,” the piece highlights Colasanti’s commentary on several topics, including client spending, production, agency activity and adjusting to a working from home culture. Colasanti’s biggest challenge, as described in the article – having an adequate internet connection to conduct important business. “At any given time there are 10 devices fighting for bandwidth.”
Located on the corner of 12th & Hennepin in downtown Minneapolis, Solve works directly above Lunds & Byerlys grocery store. Despite Solve’s office working remotely, the building’s first floor remains abuzz with Lunds & Byerlys workers – all tirelessly devoted to ensuring their downtown community has the food it needs. As such, Solve wanted to show gratitude to its fellow tenants. Canvasing the second-floor windows of its office this week, the agency depicted heartfelt messaging thanking all of the Lunds & Byerlys staff, calling each and every one of them out by name. “Over the years, we’ve become so connected with the friendly staff at Lunds & Byerlys,” says Solve Sr. Connection Strategist Rebecca Underwood, who orchestrated the show of support. “Even though we’re all working from home right now, we wanted to remind the store’s employees that what they’re doing is so meaningful, and reinforce we’re in this together. We couldn’t think of a better way to ensure they’d feel our appreciation.”
Uses State’s “Flyover” Perception In Self-Effacing Way To Lure National Talent
Embracing the uncertain duration of the current WFH situation, Solve’s offering a remote internship this summer. Since the program won’t require participants to live in Minneapolis, the agency is casting a broad geographical net to attract candidates. And, recognizing that physically living in Minnesota may not be a dream location for many interested interns, the agency’s poking fun at its state by telling candidates #DontMoveToMinnesota.
The campaign – running on platforms like Facebook, LinkedIn and other recruitment sites – touts the ability to work remotely and features self-deprecating Minnesota references like mosquitoes, cold weather, “Fargo accents,” hockey-as-life and that Prince no longer lives here. The program will provide interns with a real world, hands-on, ten-week agency experience, from wherever their home may be. Participants will work in account management, creative and media disciplines on clients including Sunoco, Porsche, Raymond James, Founders Brewing and Président Cheese.
“Minneapolis agencies typically have trouble competing for top interns with places like New York, Chicago, Los Angeles and San Francisco,” said Brian Platt, Solve Group Creative Director. “Since Solve’s running its internship remotely, any apprehension around having to move to Minnesota has been lifted. We embraced Minnesota perceptions and realities in a light-hearted way to entice qualified candidates from across the country,” Platt added.
The WFH Solve Internship is scheduled to begin in June and run through August, although the agency may make exceptions for students who are able to start sooner due to class cancellations. Interested candidates can learn more at www.DontMoveToMinnesota.com.
Solve Project Manager Tony Rivera, along with Benjamin Kjos, brought their trivia brainchild “Questions In Quarantine” to WCCO Radio! The two emcees conducted a 90-minute interactive trivia competition on WCCO Radio’s Facebook page this past Saturday night. The livestream included over 300 participants, with the recording of the event now nearing 3,000 views. Rivera and Kjos are building a following, as this was the fourth weekend in a row they’ve hosted the trivia contest. But the best part? Each week they highlight a charitable organization for players to support. “Play trivia, do good!” Future events will be posted to Solve’s social channels.
Solve Director of Account Management/Partner Ryan Murray and his family were recently covered in Muse’s #WFH Diaries, a series profiling ad industry professionals as they work from home. Ryan and his wife Mindy, a marketing communications manager at General Mills, are an agency-client couple with two kids, Lily (4) and Robert (2). Like working parents across the country, they’re finding creative ways to balance working from home while parenting and engaging their kids in learning activities. As the article details, the family’s also gotten caught in Netflix’s Tiger King, with Ryan taking the obsession to new heights.