A team from Solve recently completed an integrated shoot in Kongsvinger, Norway for a new client. Given the current virtually driven atmosphere, many of the production’s aspects were handled remotely. Spanning video content, digital and social, the campaign will break in October 2020. Solve worked with directing duo Matias & Mathias and female-owned, LA and NY-based production company Epoch to capture all of the content.
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Solve client Indian Motorcycle has been named a 2020 Effie winner for its FTR 1200 street bike launch campaign. Established more than 50 years ago, the Effies are considered the top industry award for advertising effectiveness. With the awards gala being held virtually this year, the agency will know the level of the win – Gold, Silver or Bronze – at the end of September. A noteworthy result of the entry included stealing share from dominant leader Harley-Davidson to get Indian back on the map in a suffering category. “This campaign kind of had it all – the most daunting of challenges, an exciting, high-energy production and incredibly impactful results,” says Solve Executive Creative Director/Partner Sean Smith, who led the effort for the agency. “We congratulate all of our clients at Indian Motorcycle on this well-deserved recognition.” The campaign case and work can be viewed here.
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As part of its 61st Photography Annual, Communication Arts has recognized Solve client Raymond James Financial for its powerful print imagery. Named “Topiary,” the photo joins an elite group of winners amongst what’s considered the most exclusive major photography competition in the world. The vibrant image is part of a broader brand campaign built around capturing life moments in an aspirational, genuine manner.
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To help people creatively connect and offer recipe inspiration leading up to the Fourth of July, Solve client Président Cheese hosted an Instagram Live event this week. The “Stars, Stripes & Cheese Boards” effort featured two foodie influencers (@iwashyoudry and @tooomuchfoood) as they created patriotic cheese boards with various Président specialty cheeses. The final cheese board photos were then posted to Président’s Instagram in poll format for viewers to vote on the board they’ll recreate. To learn tips and tricks from the pros and fuel your own holiday celebrations, the event can be viewed here, and the cheese board recipes are available on the Président website.
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Solve’s mission – “use our collective might to solve problems in remarkable ways” – has always depended on people with diverse backgrounds, experiences and thoughts. That said, we have fallen short and are fully committed to becoming more diverse. We join 600 & Rising and our fellow agencies in the pledge to create a more diverse and inclusive industry, one that helps end the systemic racism in our society.
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