Born On The Dirt
Client

Indian Motorcycle

Campaign

Born On The Dirt

It took the company that invented American motorcycling over a century ago to reinvent it today with the FTR 1200. Inspired by the championship-winning FTR 750 flat-track race bike, the FTR 1200 is the motorcycle people have been waiting for Indian to build. The company asked Solve to launch it and help bring in new, younger riders by establishing street cred for the brand.

SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement, Brand Identity, Site Design

RESULTS — Emerging from the dust

  • Record video engagement
  • Pre-orders sold out faster than any product launch in Indian’s history