Indian Motorcycle Campaign Recognized With 2020 Effie Award
Solve client Indian Motorcycle has been named a 2020 Effie winner for its FTR 1200 street bike launch campaign. Established more than 50 years ago, the Effies are considered the top industry award for advertising effectiveness. With the awards gala being held virtually this year, the agency will know the level of the win – Gold, Silver or Bronze – at the end of September. A noteworthy result of the entry included stealing share from dominant leader Harley-Davidson to get Indian back on the map in a suffering category. “This campaign kind of had it all – the most daunting of challenges, an exciting, high-energy production and incredibly impactful results,” says Solve Executive Creative Director/Partner Sean Smith, who led the effort for the agency. “We congratulate all of our clients at Indian Motorcycle on this well-deserved recognition.” The campaign case and work can be viewed here.