News

Solve Director of Account Management/Partner Ryan Murray and his family were recently covered in Muse’s #WFH Diaries, a series profiling ad industry professionals as they work from home. Ryan and his wife Mindy, a marketing communications manager at General Mills, are an agency-client couple with two kids, Lily (4) and Robert (2). Like working parents across the country, they’re finding creative ways to balance working from home while parenting and engaging their kids in learning activities. As the article details, the family’s also gotten caught in Netflix’s Tiger King, with Ryan taking the obsession to new heights.

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America’s First Non-Alcoholic Craft Brewery Leading N/A Trend

Solve is working with Costa Mesa, California-based Bravus Brewing Company, the country’s first brewery purely dedicated to non-alcoholic craft beer. Started by Philip Brandes in 2015, Bravus is looking to further its brand amidst today’s #SoberCurious and increasingly health-conscious culture. Led by its IPA, Stout and Amber Ale, Bravus is focused on non-alcoholic craft beer styles that taste as robust as their alcoholic counterparts. Its beers have won two medals at the Great American Beer Festival, recognition normally given only to beers containing alcohol.

“Right now, we can’t make beer fast enough to fill our distribution pipeline,” says Philip Brandes, Bravus Founder and Head Brewer. “At some point, the supply-demand equation will even out, so we need to set Bravus up for the long-haul. Given Solve’s success positioning some of the world’s most iconic brands, we know they’ll be a great partner to help position us within this exploding category.”

Already in the traditional craft beer segment with client Founders Brewing, the addition of Bravus allows Solve to work across the entire beer spectrum. “We’ve watched the non-alcoholic craft beer and cocktail movement gain amazing momentum over the past few years,” says John Colasanti, Solve CEO and Founder. “Philip’s vision is inspiring, and we look forward to helping him get Bravus in more people’s hands.”

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A team from Solve delivered meals to St. Stephen’s shelters this week (adhering to social distancing practices). Serving Hennepin County, St. Stephen’s focuses on providing street outreach, shelter and housing to the homeless – a group often at greater risk for illness due to a limited ability for social distancing and overcrowded systems of support. “As we’re all adjusting to this new way of life, it’s important we don’t lose sight of those most in need – now more than ever,” says Solve Director of Production Lisa K. Johnson, who organized the effort. “We’re always looking for ways to give back, and doing whatever we can to lend a hand.” Solve’s delivery will help feed 50 homeless people.

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StrawberryFrog, Grey/NYC Vet Adds Creative Muscle

Brian Platt has joined Solve as Group Creative Director. Platt will help lead the agency’s growing creative department and personally manage a number of clients.

Platt brings a wealth of experience from stints at some of the industry’s most decorated agencies, including StrawberryFrog, Grey and Euro RSCG in New York. He’s created powerful integrated campaigns for brands including Walmart, Microsoft, Dos Equis, Morgan Stanley, Pringles and Bose. In addition to driving client business success, Platt’s work has been recognized by Cannes, D&AD and The One Show. 

“Brian brings a wonderful agency pedigree and uncompromising creative standard to Solve,” said Sean Smith, Solve Executive Creative Director/Partner. “His collaborative, team-oriented style will be a great fit with our approach and overall culture,” Smith added.

“Solve’s a hungry place with a never-satisfied mindset,” said Platt. “Although the agency’s accomplished a lot so far, there’s a clear commitment to find even more inventive ways to better client bottom lines,” he added.

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Solve’s Joe Stefanson is taking on a new role within the agency. After serving as a Senior Copywriter, Stefanson is stepping into an Associate Creative Director position. A Solve veteran of over five years, he’s had the chance to flex his creative muscle across a majority of the agency’s client portfolio. “We’re beyond excited for Joe,” says Sean Smith, Solve Executive Creative Director/Partner. “He’s proven time and time again he can take on any client challenge, and bring inventiveness and creativity to all types of projects. Joe’s promotion is very well-deserved, and we look forward to him contributing on an even bigger scale.”

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