Solve Creates COVID-Safe Get-Together For Porsche Owners
“Red Carpet Rally” Brings Brand Enthusiasts Together
In the Porsche world, everyone’s united by one characteristic: incredible passion for the aspirational sports car brand. The typical get-togethers, events and rallies that occur in any given year have been curbed the past seven months due to the COVID-19 pandemic. To help fill that void and provide an outlet for Porsche drivers, Minneapolis-based Solve created the “Red Carpet Rally” – a COVID-safe rally and drive-in movie experience.
Nestled in the Northwoods of Wisconsin in the tiny town of Chetek, Porsche drivers from the brand’s Nord Stern enthusiast club gathered at the Stardust Drive-In this past weekend for an exclusive, red carpet-style event – where one’s Porsche badge on the hood of their car was the only ticket needed to gain entry. After enjoying a scenic drive, Porsche owners entered the theatre grounds on a red carpet, where each badge was scanned prior to admission. Completing the experience was a Hollywood-style step & repeat photo opportunity.
For the evening’s film, drivers enjoyed a showing of the classic Le Mans starring Steve McQueen – regarded by Porsche lovers as one of the greatest movies to showcase the brand during the famed 24 Hours of Le Mans auto race.
“When thinking about how we could get Porsche enthusiasts together in a safe way, we knew it had to be a once-in-a-lifetime type of experience that lives up to the high standards of the Porsche brand,” says Solve Associate Creative Director Joe Stefanson, who led the creative charge. “The Red Carpet Rally had it all – a gorgeous drive, an exclusive event, and most importantly – Porsche drivers sharing their collective passion.”