News

03 / 28 / 17

Founders Claims Title Of America’s Best Craft Brewery

Solve Congratulates Client Founders On Edging Wicked Weed Brewing In USA Today Bracket Madness

Coinciding with college basketball’s March Madness, USA Today created a craft brewery bracket inviting readers to vote for their favorite. The bracket began with 32 craft breweries, all seeded by USA Today sportswriter Chris Korman. Founders began as the number 1 seed in the Tap Station 2 region and overcame Lawson’s Finest, Dogfish Head, Cigar City and Russian River on the way to the final. Nearly 22,000 votes were cast in the final round with Founders garnering 52.01% of the votes. Cheers to our friends at Founders!


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03 / 27 / 17

Solve To Raise Profile Of Goodwill-Easter Seals

Agency Tasked With Increasing Brand Understanding

For nearly 100 years, Goodwill-Easter Seals Minnesota’s mission has centered on being a leader in workforce development by eliminating barriers to work and independence. Through its 45+ retail stores, donations, educational programs and placement services, the organization positively impacts the community by placing four people in the workforce every day. Despite its purposeful intent and success, Goodwill-Easter Seals suffers from low awareness and unclear brand perceptions. Solve has been tasked to help define and clarify the Goodwill-Easter Seals proposition and spread it through a focused, multi-platform communication program launching this fall.


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03 / 01 / 17

Solve Launches New Campaign For Italy’s #1 Cheese Brand

Galbani looks to expand its presence in America

With an initial kickoff at the Fancy Food Show in San Francisco last month, Solve recently launched a new campaign for client Galbani Italian Cheese. Focused on building the brand’s credibility here in America by tapping into a deep heritage in Italy, the first consumer work hits print publications early this year, with continued rollout across various media and digital/social, experiential and in-store platforms throughout 2017.


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01 / 24 / 17

Solve Names Three Partners

Growing Agency Expands Leadership Team

Solve has elevated three senior employees to Partners, a new position within the five-year-old Minneapolis-based agency. The new Partners are Kara Brower, Director of Project Management, Ryan Murray, Account Director and Roman Paluta, Director of Business Development.

“As we continue to grow, it’s critical our leadership core has a strong and broad enough foundation to push our organization, work and culture. We’re at the size now where we need a few more hands on the wheel,“ said John Colasanti, Solve CEO. “Each of these individuals has played an important role in our success, and adding them to our management team will enable them to contribute even more to shaping our organization and ensuring the success of our clients,” Colasanti added.

Read more about the Solve leadership team here.


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01 / 23 / 17

Solve Unveils Comprehensive Identity For The V Foundation

“Victory Over Cancer” Idea Brought To Life In Contemporary New Look

After launching a website last month, Solve client The V Foundation is now rolling out the remainder of its identity. The new brand look and voice extends from the website to apparel to a full complement of marketing materials. The identity infuses fresh energy into the brand’s “Victory Over Cancer” creative platform drawing inspiration from the passion and intensity of late coaching legend Jim Valvano, who along with ESPN, founded the V Foundation in 1993. The full range of work can be viewed in Solve’s Portfolio.


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