News

09 / 12 / 18

Solve Launches Real’Za Frozen Pizza

Irreverent Campaign Touts Product’s All-Natural Ingredients

Solve is breaking a campaign today for Real’Za, a minimally processed, all-natural frozen pizza from Bernatello’s Foods. Currently distributed throughout the upper Midwest, the brand is looking to deepen its loyalty and expand its geographic footprint. The “Unbelievably Natural” campaign represents Solve’s first work since becoming AOR for Real’Za after a competitive review earlier this year.

The advertising showcases people performing “unnatural activities” to highlight and reinforce Real’Za’s all-natural ingredients. One spot features a boy performing a sword-swallowing trick at a family gathering; another shows a man interrupting his wife’s book club while practicing his hobby horse skills in their living room. Solve worked with LA-based comedy director Raúl B. Fernández to produce the commercials. Featured in Adweek, the campaign includes television, radio and digital/social content.

“Real’Za is unlike any frozen pizza on the market, so it needed an idea just as fresh and disruptive,” said Sean Smith, Solve Executive Creative Director and Partner. “The executions make you laugh and nudge you to think twice about the pizza you’ve bought before,” Smith added.

 


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08 / 13 / 18

Solve Hires Miriam Gavin As Media Analyst

Miriam Gavin joins Solve as media analyst. A recent graduate of St. Olaf College, Gavin brings hands-on experience in consumer research and digital marketing having served as Sports Information Assistant at St. Olaf.

Passionate about travel and culture, Gavin has lived in Saudi Arabia and UAE, and has studied in France and South Africa. With a Bachelor of Arts in Sociology and Anthropology, she has a curiosity that will serve her well in her new role. “Miriam has already built an impressive list of achievements. She’s a critical thinker and eager to help make a difference for our clients. We’re pleased to add her to our team,” says Solve President Corey Johnson.


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08 / 07 / 18

Solve Hires Shannon Murphy As Art Director

Shannon Murphy joins Solve as art director coming from independent Archer Malmo in Austin, Texas where she worked on campaigns for Caterpillar and the American Association of University Women (AAUW). Before that, Shannon worked at BBDO MPLS developing campaigns for various Hormel Foods brands, 3M and Berkshire Hathaway HomeServices.

Shannon’s advertising career began as a social media strategist and content creator. The University of Minnesota grad was a double major in Art and Advertising and also studied design at Minneapolis College of Art and Design (MCAD). “Shannon’s work strikes a balance between beautiful design, leading-edge innovation, and a bold visual energy. She’s constantly pushing for the freshest solutions to connect people with brands. We love her spirit and are excited about what she brings to our clients,” says Solve Executive Creative Director and Partner, Sean Smith.


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07 / 16 / 18

Solve Hires Two Summer Interns

Denison and Drake University Graduates Join Account Management Team

Solve has added two interns to its account management ranks. April Prinsen, a graduate of Denison University, and Madelyn Vogt, a Drake University graduate, are working at Solve this summer. Solve emphasizes hands-on work alongside agency employees in its internship. Prinsen has been assigned to the Indian Motorcycle team while Vogt has stepped in to support the agency’s work on American Standard. “We look forward to April and Madelyn contributing to our clients’ momentum this summer while they learn how a creative agency attacks clients’ problems,” said Ryan Murray, Account Director, Partner.


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06 / 28 / 18

Solve’s Smith Serves As Reviewer For Campaign Brief’s Bestads

Campaign Brief, Australasia’s most influential creative advertising trade magazine, invited Sean Smith, Solve Executive Creative Director, Partner, to serve as a Bestads guest judge. Bestads, part of Campaign Brief, features top creative directors from around the world to pick the very best advertising across every medium. Provided work from leading creative agencies in London, Sydney, Stockholm, Hong Kong, Sao Paulo and beyond, Smith was asked to select his personal “favourite and runner up” from each category. Bestads reviews are read across Europe, Asia, New Zealand and Australia in Campaign Brief and related publications. Launched in 1987, Campaign Brief is compulsory reading for all those interested in advertising creativity.


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