Agency Promotes James And Underwood

Solve has promoted Neil James to Senior Digital Strategist and Rebecca Underwood to Digital Planner. Having joined the agency in 2013, James’ thought-leadership and insight have helped Solve drive more effective and creative work on behalf of clients. In his new position, he’ll have the ability to impact additional Solve brands. Underwood joined the agency in 2015 as a Media Analyst and has been instrumental in the agency’s growing prowess in paid social, targeted digital media and analytics. “We’re very pleased with what Neil and Rebecca have brought to the agency and our digital team in their time here and are looking forward to continued accomplishments in the future,“ said Corey Johnson, Solve President.

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For the fourth season in a row, Solve is encouraging Detroiters to ditch work for the Tigers home opener. The Mercury Bar, one of Detroit’s most beloved bars, is again reaching out to its loyal fanbase via social media with #OpeningDayExcuses. Providing creative excuses to skip work, The Merc is encouraging Tiger fans to attend the April 7 home opener against the Boston Red Sox. As they do each year, the Mercury Bar will once again feature opening day festivities all day long.

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Solve Congratulates Client Founders On Edging Wicked Weed Brewing In USA Today Bracket Madness

Coinciding with college basketball’s March Madness, USA Today created a craft brewery bracket inviting readers to vote for their favorite. The bracket began with 32 craft breweries, all seeded by USA Today sportswriter Chris Korman. Founders began as the number 1 seed in the Tap Station 2 region and overcame Lawson’s Finest, Dogfish Head, Cigar City and Russian River on the way to the final. Nearly 22,000 votes were cast in the final round with Founders garnering 52.01% of the votes. Cheers to our friends at Founders!

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Agency Tasked With Increasing Brand Understanding

For nearly 100 years, Goodwill-Easter Seals Minnesota’s mission has centered on being a leader in workforce development by eliminating barriers to work and independence. Through its 45+ retail stores, donations, educational programs and placement services, the organization positively impacts the community by placing four people in the workforce every day. Despite its purposeful intent and success, Goodwill-Easter Seals suffers from low awareness and unclear brand perceptions. Solve has been tasked to help define and clarify the Goodwill-Easter Seals proposition and spread it through a focused, multi-platform communication program launching this fall.

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Galbani looks to expand its presence in America

With an initial kickoff at the Fancy Food Show in San Francisco last month, Solve recently launched a new campaign for client Galbani Italian Cheese. Focused on building the brand’s credibility here in America by tapping into a deep heritage in Italy, the first consumer work hits print publications early this year, with continued rollout across various media and digital/social, experiential and in-store platforms throughout 2017.

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Growing Agency Expands Leadership Team

Solve has elevated three senior employees to Partners, a new position within the five-year-old Minneapolis-based agency. The new Partners are Kara Brower, Director of Project Management, Ryan Murray, Account Director and Roman Paluta, Director of Business Development.

“As we continue to grow, it’s critical our leadership core has a strong and broad enough foundation to push our organization, work and culture. We’re at the size now where we need a few more hands on the wheel,“ said John Colasanti, Solve CEO. “Each of these individuals has played an important role in our success, and adding them to our management team will enable them to contribute even more to shaping our organization and ensuring the success of our clients,” Colasanti added.

Read more about the Solve leadership team here.

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“Victory Over Cancer” Idea Brought To Life In Contemporary New Look

After launching a website last month, Solve client The V Foundation is now rolling out the remainder of its identity. The new brand look and voice extends from the website to apparel to a full complement of marketing materials. The identity infuses fresh energy into the brand’s “Victory Over Cancer” creative platform drawing inspiration from the passion and intensity of late coaching legend Jim Valvano, who along with ESPN, founded the V Foundation in 1993. The full range of work can be viewed in Solve’s Portfolio.

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Solve Client American Standard Named Design Excellence Award Recipient For Beale And Edgewater Kitchen Faucets

Solve client American Standard, long a dominant force in bathroom fixtures, made a recommitment to its faucet business in 2016 introducing more new designs and fresh styles than ever before. Now two of those kitchen faucets – the Beale and the Edgewater – have been awarded GOOD DESIGN Awards, the world’s oldest and most prestigious design award. Presented by the Chicago Athenaeum Museum of Architecture and Design, GOOD DESIGN Awards recognize the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. Both products were featured in Solve’s “The Life Of Your Faucet” campaign, the largest faucet campaign in American Standard’s history.

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Agency’s “The Blank Video Project” Honored Among Best From Around World

Solve was recognized in the 2016 Communication Arts Advertising Annual. The Communication Arts Awards honor the best in visual communications and recognize the finest talent in the industry. The agency’s award was for its “The Blank Video Project,” a provocative idea that challenged and dispelled the industry’s preoccupation with video view counts as a false measure of creative effectiveness. The project has been widely covered by international media including Fast Company and Adweek.

The Communication Arts Advertising Competition is among the most prestigious competitions for creativity in advertising. Work is judged by a select group of jurors made up of leading creative directors, art directors and writers.

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