Show that even a blank video can go viral
We created a 4-minute blank video. Literally, four minutes of emptiness – no sound, no motion, no graphics. Then we uploaded it to YouTube, where our blank video generated 100,000 views. In fact YouTube metrics showed 46% of viewers watched for at least 30 seconds. And that 22% watched the entire four minutes. How could that be? We simply spent $1,400 – 1.4 cents per view – promoting our video using YouTube TrueView In-Stream advertising, thus proving views do not matter.