Agency’s Head Of Digital Strategy Offers Point-Of-View Regarding Instagram’s Meteoric Growth

Solve Director of Digital Strategy, Neil James, was recently featured in leading media publication Digiday. Responding to a client’s question regarding Instagram’s fast-growing popularity, James led an analysis of social media usage and trends. The end result was a smartly written piece.

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Epilepsy Foundation Of Minnesota Campaign Uses Everyday Comparisons To Show Seizures Are More Common Than You Think

Solve and client Epilepsy Foundation of Minnesota (EFMN) debuted a campaign this month to raise awareness that seizures are more common than most people think. Statistically, one in ten people will experience a seizure in their lifetime. The new “More Common Than You Think” campaign juxtaposes that fact with statistics about everyday occurrences that seem common. Witnessing a seizure for instance, is more likely to happen than having a food allergy, being vegetarian, experiencing a subzero day in Minnesota, or finding a relationship at a bar.

November is National Epilepsy Awareness Month. An estimated 60,000 Minnesotans are affected by epilepsy. The “More Common Than You Think” campaign will be seen throughout the month of November in OOH, radio, digital and social advertising across the state.

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Outdoor 

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Debut Effort Pushes Culinary Boundaries To Inspire American Foodies

Looking to build upon its reputation as one of Europe’s leading cheese experts, Président Cheese—part of the world’s largest dairy company, Lactalis Groupe—is launching its first-ever integrated campaign in the United States. The effort marks the debut work from recently named agency of record, Solve, Minneapolis.

As reported in the press, the “Life Well Paired” campaign features James Beard Award winner, Chef Gavin Kaysen, as it brings unique recipe ideas to digital video content. Other elements include a mobile-first pairing site, print in leading culinary publications, and experiential marketing, including a Guinness World Record for largest butter sculpture set at the Best of France event in Times Square.

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“Ambition Visualized” Campaign Shortlisted For Effies In Brand Experience Category

Solve client Abu Dhabi Commercial Bank has been named to the shortlist by Effie MENA, the regional version of the world’s globally renowned awards for marketing excellence. The prestigious competition provides a platform to showcase creativity; entries are judged upon measurable results from marketing campaigns that have run in one or more MENA country (Middle East and North Africa). Shortlist is the equivalent of finalist status in the North American Effie competition. Solve’s “Ambition Visualized” campaign debuted this past February in the UAE. The awards gala takes place on November 18 at The Armani Hotel in Dubai.

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