Solve recently led a brand summit for client Founders Brewing Company. The 2-day strategic workshop welcomed participants from Founders’ executive and marketing teams. Founders’ leadership remains committed to nurturing its brand and culture, key ingredients to the brewer’s success, while the company continues to enjoy its status as America’s fastest growing craft beer. The brand summit took place at The Bay Pointe Resort just outside Grand Rapids, MI, home of Founders Brewing Company.

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Senior Talent Brings Fashion And Retail Expertise to Agency

To bolster its experience in fashion and retail, Solve has hired Juliann Luce as Account Director. Luce’s wide-ranging experience spans client marketing, agency account management and publishing. Her past responsibilities include marketing roles at Gucci, Elle Décor and Target. On the agency side, Luce has worked at PMH on Athleta and JCPenney. Most recently, she was a Senior Manager, Marketing at Best Buy.

“Having worked on both the client and agency side, and with deep fashion and retail experience, Juliann brings valuable perspective to the agency,” said John Colasanti, Solve CEO. “Her reputation for driving business success and forging strong relationships with her teammates and clients align well with what we’re building,” added Colasanti.

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5-Minute On-Campus Internship Gives Recruits Real Taste Of Agency Life

To recruit summer interns, Solve created an outdoor pop-up agency modeled after its Minneapolis office and took it on the road to campuses including University of Wisconsin/Madison and Northwestern University in Evanston, Illinois. Candidates were able to show their stuff during a 5-Minute Internship in an authentic agency environment. Top performers were given an on-the-spot interview. The agency will decide on selected interns by May 1.

Read more at Adweek

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Topical Extension To Agency’s “More Common Than You Think” Campaign

The “More Common Than You Think” campaign for client Epilepsy Foundation of Minnesota (EFMN) uses everyday occurrences to raise awareness that seizures are more common than most people think. As America’s tax filing deadline approaches, Solve is using Tax Day to raise epilepsy awareness. Solve has developed a social media push letting people know seizures are more common than audits. According to Forbes, 1 in 100 Americans will be audited. But 1 in 10 Americans will have a seizure in their lifetime. The effort from Solve debuted this week.

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Solve is looking for four talented summer interns (two account/media, two creative). As a summer intern you’ll be dropped into our world and asked to contribute from day one. So in order to select our summer recruits, we’re skipping the traditional cover letter and resume thing and inviting applicants to spend five minutes as a Solve intern at our pop-up agency. 
It’s aptly called the 5-Minute Internship. You’ll get a chance to work with Solve employees on real agency tasks—everything from strategy to creative brainstorming. Learn more about the shortest internship in advertising here.

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Article Touts Agency’s “Great 2015”

Minneapolis Star Tribune business columnist Neal St. Anthony featured a story on Solve, summarizing the agency’s strong performance in 2015. Select passages from the article appear below.

• Veteran ad agency executive John Colasanti, who founded Solve with four partners in 2011, continues to build business as a local independent agency. Colasanti, who once ran Carmichael Lynch, reports that revenue was up about 50 percent to $7 million last year.
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• Solve added 12 employees to complete 2015 with 42 people.
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• Colasanti said he didn’t lose any existing clients and won new business from Green Giant, PepsiCo, Shopko, LeMond Cycling and Founders Brewing Company. It was also nice to keep existing business from the likes of Bentley and Porsche in the Solve garage.
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• “We’re off to a fast start in 2016 and forecasting a similar growth trajectory,” he added.

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High Priest Of Craft Beer Drops In On Agency, Raises Pint Glass With Founders Team

Visiting Minneapolis for key customer events, co-founder of Founders Brewing Dave Engbers took time from his busy itinerary to drop in and see the team at Founders agency Solve. Engbers shared his personal story of starting Founders Brewing with longtime friend and college roommate Mike Stevens. Founders Brewing named Solve agency of record in September 2015.

Craft beer enthusiasts Dave Engbers and Mike Stevens founded America’s fastest growing craft beer brand in Grand Rapids, MI in 1997. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival, and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Founders Brewing is known for its complex, in-your-face ales, with huge aromatics and tons of flavor.

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Solve’s “Conquer The North” Introduces New Bentley Bentayga SUV To Northern U.S. Markets

“Conquer The North,” an experiential event program created by Solve for client Bentley Motors, supports the launch of the new Bentayga SUV into northern U.S. markets. The program, centered on dealer-hosted events, includes CRM and highly targeted digital content. The fastest SUV on the planet, the Bentayga invites its highly motivated target to experience a new level of rugged capability and swagger not seen before from Bentley. Agency-produced communications feature the luxury SUV conquering America’s northern frontier.

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Agency’s Head Of Digital Strategy Offers Point-Of-View Regarding Instagram’s Meteoric Growth

Solve Director of Digital Strategy, Neil James, was recently featured in leading media publication Digiday. Responding to a client’s question regarding Instagram’s fast-growing popularity, James led an analysis of social media usage and trends. The end result was a smartly written piece.

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Epilepsy Foundation Of Minnesota Campaign Uses Everyday Comparisons To Show Seizures Are More Common Than You Think

Solve and client Epilepsy Foundation of Minnesota (EFMN) debuted a campaign this month to raise awareness that seizures are more common than most people think. Statistically, one in ten people will experience a seizure in their lifetime. The new “More Common Than You Think” campaign juxtaposes that fact with statistics about everyday occurrences that seem common. Witnessing a seizure for instance, is more likely to happen than having a food allergy, being vegetarian, experiencing a subzero day in Minnesota, or finding a relationship at a bar.

November is National Epilepsy Awareness Month. An estimated 60,000 Minnesotans are affected by epilepsy. The “More Common Than You Think” campaign will be seen throughout the month of November in OOH, radio, digital and social advertising across the state.

Digital

Outdoor 

Transit 

Social 

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