Annual Volume Up 34%, Growth Rate 8X That Of Craft Segment For Solve Client Founders

Propelled by the continued growth of session ale All Day IPA, Founders Brewing reported this week that it would produce 468,000 barrels in 2017, up from 348,000 last year. Originally forecasting 450,000 barrels for the year, Founders is now the 9th largest brewery in the U.S. Sales of All Day IPA were up 37%, while sales of Founders seasonal offerings – Azacca IPA, Mosaic Promise and PC Pils – were up a combined 82% in 2017. The momentum will continue into next year as the brand, now distributed in 46 states, will open Colorado in early 2018 and launch a new year-round lager called Solid Gold.

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Solve just wrapped filming new work for client Goodwill that will drive home the organization’s single-minded message that when you donate or buy from them, you help put people in need to work. To pull off the state-of-the-art production, Solve partnered with director Kevin Bennett from Denver, Colorado-based FSTR. The 2018 campaign will debut on television, print, OOH and online early next year.

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Alex Frecon joins Solve as copywriter coming from Fallon Worldwide where he worked on national campaigns for Arby’s, H&R Block, and Silk. Alex’s advertising career began in media, where his creativity shined in bringing to life experiential stunts for clients including Comedy Central and SpikeTV. The University of Wisconsin grad is also a talented hip-hop artist, music video producer, and beer-league hockey player. “Alex is more than simply a writer. He has this ability to get inside his brands, and his audience, and tell stories that forge a deeper connection. We’re pumped to add him to our team,” says Solve Executive Creative Director Sean Smith.

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Last week, a team from Solve volunteered with PRISM to help set up its annual Holiday Toy Shoppe which will provide holiday gifts to over 1,000 underprivileged children. The group helped to unload, sort, and display thousands of toys and goods donated from across the metro area. PRISM is a nonprofit organization located in Golden Valley that supports families with basic needs including food and housing.

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Polaris Awards Powersports Brands To Minneapolis Agency

Polaris Industries, known for fueling the passion of riders and outdoor enthusiasts across a range of innovative, high quality performance vehicles, announced today it has awarded creative duties for its Indian Motorcycle and Slingshot brands to Minneapolis-based Solve.

Indian Motorcycle, America’s first motorcycle company founded in 1901, continues to outpace a declining North American motorcycle market while also delivering strong growth in Europe, Australia and Asia. Slingshot, the company’s breakthrough open-air roadster, is poised with new features and models for 2018. The agency has begun development of positioning platforms and creative campaigns for both brands.

The founders of Solve have a long history with iconic, passion brands having worked with Harley-Davidson, Porsche, and Bentley Motors. “Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum, and an ambitious appetite for significant growth,” said Solve CEO and founder John Colasanti. “Slingshot’s unprecedented three-wheeled roadster platform delivers a driving experience unlike anything that’s ever seen pavement,” added Colasanti.

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Solve Client Rally Cycling Announces Milestone Achievement

Solve client Rally Cycling is proud to announce its men’s team will be joining the Professional Continental ranks in 2018, after eleven years of racing in the Continental circuit. The move to cycling’s second division is a significant achievement for one of America’s oldest domestic cycling programs. It means bigger races, a stronger roster, and higher expectations. The team has begun revamping its race calendar, adding more excursions to Europe as it pursues prestigious races around the globe.

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Marcus Chin-Quee joins Solve as Senior Art Director coming from Los Angeles where he worked at RPA and more recently freelanced at 72andSunny, Draft FCB, and Y&R. Prior to that, Marcus was at Arnold Worldwide in Boston where he won multiple Hatch Awards, creative recognition from the Ad Club of New England. His brand experience includes McDonald’s, Honda, and Progressive, among others. The Brooklyn native was also recognized as a 2010 Young Guns International Finalist. “Marcus is a bright talent with strong brand credentials. We’re excited to welcome him to our team,” says Solve Executive Creative Director Sean Smith. Away from the office, Marcus is passionate about photography and his New York Knicks.

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Solve just wrapped shooting an upcoming virtual reality experience for client Président Cheese. The content features Président’s renowned chef, James Beard Award-winner Gavin Kaysen. To pull off the experience, Solve partnered with LA’s BiPolarID, a leader in Virtual Reality content production. Stay tuned for the debut of the first-of-its-kind experience in stores and online.

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Solve has hired Ky Anderson as account supervisor. Anderson joins the agency from FCB Chicago where he most recently served as account lead on Jack Daniels. The University of Wisconsin grad was also the account lead for the agency’s provocative Cannes-winning campaign for the Illinois Council Against Handgun Violence. Earlier in his career, Anderson worked on brands including MillerCoors, Champion Batteries and Azteca Tortillas. “Ky’s experience inspiring impactful creative ideas that drive business results makes him a perfect fit for our team. We’re excited to have him join the agency,” said Solve Account Director, Partner Ryan Murray.

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Classic Plumbing Fixtures Brand Cheekily Plays Up Tech-Forward, Innovative Culture In “Porcelain Valley”

Solve launched a new campaign for client American Standard that demonstrates the 140-year-old plumbing fixtures brand’s commitment to innovation by borrowing from the tech associations of Silicon Valley. In a multimillion-dollar, multi-channel effort that debuted November 1, American Standard’s new campaign portrays the company in the innovative world of “Porcelain Valley.”

Porcelain Valley serves as the backdrop and breeding ground for all of American Standard’s new technologies and life-changing products. A cast of nerdy product engineers designing and attempting to create revolutionary plumbing innovations is featured in a laboratory-like work environment.

In addition to films/spots introducing the Porcelain Valley platform, there are product-specific executions detailing advancements like a self-cleaning toilet and remote touch shower. Additionally, the campaign includes an unveiling film featuring the head of Porcelain Valley (a send-up of the way computer/phone companies use their leaders to announce new products). The campaign consists of television, social, digital, print and in-store content.

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