News

UK-based “Insider Trends” Honors Agency’s Innovative Internship Pop-Up Concept

Insider Trends, a highly regarded team of trend spotters based in London, has named Solve’s 5-Minute Internship to their Top 50 list of most innovative pop-ups. Scanning the globe for the latest, most innovative retail experiences, Insider Trends identified Solve’s Internship pop-up among an impressive list that included the Arnsdorf Concept Store for Melbourne-based hosiery brand Arnsdorf, the color-inspired Pantone Café in Monaco and Knit For You by adidas, an experience in co-creating bespoke garments in Berlin.

“The ‘Pop-Up’ has become a 21st century model for retailing, offering agile formats for brands to communicate specialist collections and collaborations,” said Insider Trends’ Cate Trotter. Solve’s pop-up was a small-scale replica of its office which the agency transported to college campuses. The visually surprising installation resulted in triple the number of applications the agency received to its intern program.

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Solve Attends Jam-Packed, Rainy-Day Celebration

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Innovative New Product Keeps Bathroom Smelling Fresh

In yet another demonstration of industry leadership, American Standard is introducing an innovative new toilet that has built-in odor removing technology. With a nearly silent fan and charcoal filter built directly into the product, American Standard’s new ActiFresh toilet eliminates bathroom odors. Work from Solve takes a humorous approach to how humankind has addressed this issue throughout history, and can be seen as part of the agency’s geo-targeted digital and social media plan. Earlier this year, Solve introduced another American Standard innovation – ActiClean, the industry’s first affordable self-cleaning toilet.

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“The Value Of Now” Bi-Annual Conference Unveils 2018 Business Strategy

Solve’s True Value team was on hand as True Value executives shared the upcoming year’s strategic plan at the 2017 Fall Reunion. Themed “The Value of Now,” the event took place at McCormick Place in Chicago. Highlights included success stories from the year in review, the unveiling of a new paint color center, and the announcement of a new approach to marketing, which featured content created by Solve. True Value continues its commitment to be the industry’s number one locally-owned hardware co-op.

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Président Butter In 2018 Edition Of Guinness Book Of World Records

The 2018 edition of the record-beater bible coming out this Thursday honors four New Yorkers. As noted in the New York Post, Manhattan-based Lactalis American Group – parent of Président Butter – is included for the world’s largest butter sculpture. The carving of the Paris skyline weighed in at 2,370 pounds. Other New Yorkers to whom Guinness will pay tribute include the world’s widest wig, the most lit candles on a cake and the most expensive sandwich.

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