News

Annual Volume Up 34%, Growth Rate 8X That Of Craft Segment For Solve Client Founders

Propelled by the continued growth of session ale All Day IPA, Founders Brewing reported this week that it would produce 468,000 barrels in 2017, up from 348,000 last year. Originally forecasting 450,000 barrels for the year, Founders is now the 9th largest brewery in the U.S. Sales of All Day IPA were up 37%, while sales of Founders seasonal offerings – Azacca IPA, Mosaic Promise and PC Pils – were up a combined 82% in 2017. The momentum will continue into next year as the brand, now distributed in 46 states, will open Colorado in early 2018 and launch a new year-round lager called Solid Gold.

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Solve just wrapped filming new work for client Goodwill that will drive home the organization’s single-minded message that when you donate or buy from them, you help put people in need to work. To pull off the state-of-the-art production, Solve partnered with director Kevin Bennett from Denver, Colorado-based FSTR. The 2018 campaign will debut on television, print, OOH and online early next year.

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Alex Frecon joins Solve as copywriter coming from Fallon Worldwide where he worked on national campaigns for Arby’s, H&R Block, and Silk. Alex’s advertising career began in media, where his creativity shined in bringing to life experiential stunts for clients including Comedy Central and SpikeTV. The University of Wisconsin grad is also a talented hip-hop artist, music video producer, and beer-league hockey player. “Alex is more than simply a writer. He has this ability to get inside his brands, and his audience, and tell stories that forge a deeper connection. We’re pumped to add him to our team,” says Solve Executive Creative Director Sean Smith.

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Last week, a team from Solve volunteered with PRISM to help set up its annual Holiday Toy Shoppe which will provide holiday gifts to over 1,000 underprivileged children. The group helped to unload, sort, and display thousands of toys and goods donated from across the metro area. PRISM is a nonprofit organization located in Golden Valley that supports families with basic needs including food and housing.

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Polaris Awards Powersports Brands To Minneapolis Agency

Polaris Industries, known for fueling the passion of riders and outdoor enthusiasts across a range of innovative, high quality performance vehicles, announced today it has awarded creative duties for its Indian Motorcycle and Slingshot brands to Minneapolis-based Solve.

Indian Motorcycle, America’s first motorcycle company founded in 1901, continues to outpace a declining North American motorcycle market while also delivering strong growth in Europe, Australia and Asia. Slingshot, the company’s breakthrough open-air roadster, is poised with new features and models for 2018. The agency has begun development of positioning platforms and creative campaigns for both brands.

The founders of Solve have a long history with iconic, passion brands having worked with Harley-Davidson, Porsche, and Bentley Motors. “Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum, and an ambitious appetite for significant growth,” said Solve CEO and founder John Colasanti. “Slingshot’s unprecedented three-wheeled roadster platform delivers a driving experience unlike anything that’s ever seen pavement,” added Colasanti.

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