News

Shannon Murphy joins Solve as art director coming from independent Archer Malmo in Austin, Texas where she worked on campaigns for Caterpillar and the American Association of University Women (AAUW). Before that, Murphy worked at BBDO MPLS developing campaigns for various Hormel Foods brands, 3M and Berkshire Hathaway HomeServices.

Murphy’s advertising career began as a social media strategist and content creator. The University of Minnesota grad was a double major in Art and Advertising and also studied design at Minneapolis College of Art and Design (MCAD). “Shannon’s work strikes a balance between beautiful design, leading-edge innovation, and a bold visual energy. She’s constantly pushing for the freshest solutions to connect people with brands. We love her spirit and are excited about what she brings to our clients,” says Solve Executive Creative Director and Partner, Sean Smith.

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Campaign Brief, Australasia’s most influential creative advertising trade magazine, invited Sean Smith, Solve Executive Creative Director, Partner, to serve as a Bestads guest judge. Bestads, part of Campaign Brief, features top creative directors from around the world to pick the very best advertising across every medium. Provided work from leading creative agencies in London, Sydney, Stockholm, Hong Kong, Sao Paulo and beyond, Smith was asked to select his personal “favourite and runner up” from each category. Bestads reviews are read across Europe, Asia, New Zealand and Australia in Campaign Brief and related publications. Launched in 1987, Campaign Brief is compulsory reading for all those interested in advertising creativity.

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Solve’s “Set the Standard” Print Campaign Featured In Communication Arts Exhibit

Communication Arts, the international authority regarding the best in visual communications from around the world, has recognized the new Indian Motorcycle print campaign from Solve. “Set The Standard,” the agency’s first work for Indian Motorcycle, is featured in today’s Exhibit Online section of the Communication Arts website. Agency partner and executive creative director, Sean Smith explains the development of the campaign saying, “We wanted to lean into Indian’s incredible heritage, but in a way that would feel modern and fresh.”

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“Set the Standard” Highlights Commitment to Craftsmanship, Performance & Design

In its first work for Indian Motorcycle, Solve touts the brand’s relentless belief in doing things the right way. The campaign’s “Set the Standard” tagline reflects the uncompromising, never-settle philosophy shared by the brand and its passionate riders.

Breaking this week, just as summer riding season ramps up, the integrated national campaign includes television, print and digital components. The television spot is the commercial directorial debut of A-list actor and motorcycle enthusiast Ewan McGregor of RSA Films in Los Angeles. The effort features a range of the brand’s most sought after models and marks Indian’s most aggressive brand campaign to date. Placements can be seen in all major enthusiast publications along with airings on major cable outlets such as ESPN and Discovery.

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BeerAdvocate Ratings List New Brew At Top Of Ranking

Just two months after its release, Founders Brewing Company’s Solid Gold has already become the top-rated American Adjunct lager on BeerAdvocate. Founded in 1996, BeerAdvocate is widely considered the go-to website for news, reviews and guidance about beer. In its ranking, Solid Gold leads the top lager ratings ahead of lagers from breweries including Narragansett, 3 Floyds and Flying Dog. Solve provided creative and media support for the March rollout of Solid Gold.

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