News

Solve Client Rally Cycling Announces Milestone Achievement

Solve client Rally Cycling is proud to announce its men’s team will be joining the Professional Continental ranks in 2018, after eleven years of racing in the Continental circuit. The move to cycling’s second division is a significant achievement for one of America’s oldest domestic cycling programs. It means bigger races, a stronger roster, and higher expectations. The team has begun revamping its race calendar, adding more excursions to Europe as it pursues prestigious races around the globe.

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Marcus Chin-Quee joins Solve as Senior Art Director coming from Los Angeles where he worked at RPA and more recently freelanced at 72andSunny, Draft FCB, and Y&R. Prior to that, Marcus was at Arnold Worldwide in Boston where he won multiple Hatch Awards, creative recognition from the Ad Club of New England. His brand experience includes McDonald’s, Honda, and Progressive, among others. The Brooklyn native was also recognized as a 2010 Young Guns International Finalist. “Marcus is a bright talent with strong brand credentials. We’re excited to welcome him to our team,” says Solve Executive Creative Director Sean Smith. Away from the office, Marcus is passionate about photography and his New York Knicks.

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Solve just wrapped shooting an upcoming virtual reality experience for client Président Cheese. The content features Président’s renowned chef, James Beard Award-winner Gavin Kaysen. To pull off the experience, Solve partnered with LA’s BiPolarID, a leader in Virtual Reality content production. Stay tuned for the debut of the first-of-its-kind experience in stores and online.

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Solve has hired Ky Anderson as account supervisor. Anderson joins the agency from FCB Chicago where he most recently served as account lead on Jack Daniels. The University of Wisconsin grad was also the account lead for the agency’s provocative Cannes-winning campaign for the Illinois Council Against Handgun Violence. Earlier in his career, Anderson worked on brands including MillerCoors, Champion Batteries and Azteca Tortillas. “Ky’s experience inspiring impactful creative ideas that drive business results makes him a perfect fit for our team. We’re excited to have him join the agency,” said Solve Account Director, Partner Ryan Murray.

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Classic Plumbing Fixtures Brand Cheekily Plays Up Tech-Forward, Innovative Culture In “Porcelain Valley”

Solve launched a new campaign for client American Standard that demonstrates the 140-year-old plumbing fixtures brand’s commitment to innovation by borrowing from the tech associations of Silicon Valley. In a multimillion-dollar, multi-channel effort that debuted November 1, American Standard’s new campaign portrays the company in the innovative world of “Porcelain Valley.”

Porcelain Valley serves as the backdrop and breeding ground for all of American Standard’s new technologies and life-changing products. A cast of nerdy product engineers designing and attempting to create revolutionary plumbing innovations is featured in a laboratory-like work environment.

In addition to films/spots introducing the Porcelain Valley platform, there are product-specific executions detailing advancements like a self-cleaning toilet and remote touch shower. Additionally, the campaign includes an unveiling film featuring the head of Porcelain Valley (a send-up of the way computer/phone companies use their leaders to announce new products). The campaign consists of television, social, digital, print and in-store content.

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