The Blank Video Project

EXPOSING INDUSTRY’S OBSESSION WITH VIEWS.

Believing view counts are a false measure of success, we set out to prove views don’t matter. We uploaded a four-minute blank video to YouTube to show that anything can go viral. It garnered over 100,000 views and considerable industry attention.

Optum Pro Cycling

Reinventing the sponsorship model.

We catalyzed Circuit Sport with a powerful brand platform centered on the belief that cycling empowers people to take control of their life and live a healthier lifestyle. It led to a 400% increase in sponsor commitment for their Optum Pro Cycling team.

Bentley Motors

Engaging today's "modern luxury" class.

Reinventing this “old money” brand to better connect with a modern luxury target drove a shift to experiential and digital media. Bentley’s business responded with a higher volume of younger prospects and a record (+28%) sales gain.

Organic Valley

When cows eat better, so do people.

A television, radio and digital campaign, positioning Organic Valley’s premium-priced dairy products as pure and untainted, generated a nearly 10% increase in milk sales with 53% of users being new to the brand.

True Value

The True Value of doing it yourself.

A campaign emphasizing television and social media, repositioned True Value as the sole hardware retailer attuned to the true motivation of DIYers. Advertising awareness spiked 71% and same-store sales grew 4.7%.

Cascadian Farm

Bees help us. Let's help them.

Using digital and social media, Cascadian Farm championed the battle against bee colony collapse disorder. With strong engagement among highly targeted activists and influencers, the brand successfully launched a global movement to plant wildflowers and grew sales 8.9%.

Abu Dhabi Commercial Bank

HUMANIZING A FINANCIAL INSTITUTION.

ADCB asks real people to visualize their greatest ambitions. The result is a powerful multi-channel campaign that shifted brand perceptions, grew ADCB’s customer base 29% and increased product acquisition 23%.

Insignia Electronics

Giving meaning to a private label brand.

A new identity, packaging and point-of-sale to reposition Best Buy’s store brand Insignia as a sensible alternative to the flashy offerings of major electronics brands, drove increased sales outperforming the retailer’s ambitious expectations.