Cascadian Farm Case Study


Bees need help

Bees are responsible for one in every three mouthfuls of food we eat. Their population has been dwindling at a rapid pace over the past several years. As an organic brand dependent on bees and vested in their well-being, Cascadian Farm wanted to create a campaign to rally consumers and help bees thrive. We called it Bee Friendlier.

The Solve

Action speaks louder than words

The plight of bees is well-documented and is receiving considerable media attention. Rather than talk about the problem, we’re focusing on a single solution with significant potential – planting wildflowers. This action is the backbone of the Bee Friendlier movement. A microsite serves as the campaign hub, where consumers create bee faces in the Bee Booth or redeem a product code to donate to bee-related causes. The campaign’s core includes an anthemic “Bee Friendlier Flower Bombing” film that puts wildflowers front-and-center and encourages people to join the cause.


Creating a buzz

  • 8.9% sales increase across cereal products following campaign
  • Over 130,000 visits to site in first two months
  • More than 35,000 photos uploaded to Bee Booth
  • Flower Bombing film garnered over 1.6 million views

Client Quote

We needed a big idea to magnify a small budget. Solve delivered the goods with a compelling, fresh solution that put our brand on the map. The agency’s passion, imagination and partnership are off the charts.

-Taylor West, Marketing Manager, Cascadian Farm