Cascadian Farm Case Study
Challenge
Bees need help
Bees are responsible for one in every three mouthfuls of food we eat. Their population has been dwindling at a rapid pace over the past several years. As an organic brand dependent on bees and vested in their well-being, Cascadian Farm wanted to create a campaign to rally consumers and help bees thrive. We called it Bee Friendlier.
The Solve
Action speaks louder than words
The plight of bees is well-documented and is receiving considerable media attention. Rather than talk about the problem, we’re focusing on a single solution with significant potential – planting wildflowers. This action is the backbone of the Bee Friendlier movement. A microsite serves as the campaign hub, where consumers create bee faces in the Bee Booth or redeem a product code to donate to bee-related causes. The campaign’s core includes an anthemic “Bee Friendlier Flower Bombing” film that puts wildflowers front-and-center and encourages people to join the cause.
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Results
Creating a buzz
- 8.9% sales increase across cereal products following campaign
- Over 130,000 visits to site in first two months
- More than 35,000 photos uploaded to Bee Booth
- Flower Bombing film garnered over 1.6 million views
Client Quote
“We needed a big idea to magnify a small budget. Solve delivered the goods with a compelling, fresh solution that put our brand on the map. The agency’s passion, imagination and partnership are off the charts.”
-Taylor West, Marketing Manager, Cascadian Farm
