News

Topical Extension To Agency’s “More Common Than You Think” Campaign

The “More Common Than You Think” campaign for client Epilepsy Foundation of Minnesota (EFMN) uses everyday occurrences to raise awareness that seizures are more common than most people think. As America’s tax filing deadline approaches, Solve is using Tax Day to raise epilepsy awareness. Solve has developed a social media push letting people know seizures are more common than audits. According to Forbes, 1 in 100 Americans will be audited. But 1 in 10 Americans will have a seizure in their lifetime. The effort from Solve debuted this week.

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Agency’s Poke At Video Views Recognized As 2016 Finalist

Solve’s Blank Video Project demonstrated that a totally blank video can go “viral.” After considerable industry press and exposure, the One Club has named the effort a Finalist in the 2016 One Show. Winners will be announced during Creative Week in New York this May. View the case study here.

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Agency To Handle Branding For Bath And Kitchen Leader

Solve has been awarded the account for American Standard without a formal review. Based in Piscataway, NJ, American Standard is a leading North American bath and kitchen manufacturer. The company produces high performing fixtures and stylish faucets and sinks. The agency will provide brand and connection strategy, messaging and implementation across traditional, experiential and digital channels.

“We have tremendous confidence in Solve; the principals have a long history building iconic brands as well as experience in our category,” said Jeannette Long, VP Brand Marketing for American Standard Brands. “Their work for brands like Porsche and Bentley is stunningly beautiful and strategically guided. It’s the combination we were after, “ added Long.

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Solve bolsters its team with latest hire Laura Moorhead, who joins the agency as an account manager. Most recently, Moorhead was a senior account executive at Geometry Global, stewarding brands on behalf of General Mills and Kimberly-Clark. The Wisconsin native is a graduate of the University of Minnesota. “Laura brings an impressive and rounded skill set to our account team,” says Solve Account Director Andrew Pautz, adding “she’ll help us take on our growing needs.“

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Agency Conducts Staging Exercise Prior To Hitting Road For University Tour

To recruit summer interns, Solve is bringing its agency on the road. A fabricated agency modeled after Solve headquarters includes a lobby, collaborative workspace and a conference room. A trial run of the pop-up model took place this week at the Butcher & The Boar parking lot across from the agency’s office before beginning the university tour. The pop-up will be placed outdoors on campus quads. Solve’s initial two stops this week include Northwestern University in Evanston, IL and The University of Wisconsin in Madison, WI.

Called the 5-Minute Internship, the internships take place at the traveling pop-up agency. Individuals who perform well during their five-minute internship will be interviewed on the spot for a chance to land a coveted slot in the summer intern program. “Solve’s summer program is focused on actual client work, and we want to see how candidates perform in a real, fast-paced ad agency environment,” said Ryan Murray, Solve Account Director. “We are completely bypassing the traditional screening methods of cover letters and resumes going to blind inboxes.”

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