News

Brand Goes Organic With Help Of Solve

Rondelé gourmet spreads, part of the Président Cheese portfolio, has made its foray into organic cheese with the debut of rondelé Organic. Solve has worked closely with the brand to develop introductory communications and sell-in materials to help the new product gain distribution. Rondelé Organic seizes upon consumers’ growing desires for fresh, natural and organic products. The rich and creamy spreadable cheese is hitting shelves this summer and has plans to expand the organic portfolio in the coming months. Look for rondelé to be featured in Solve’s upcoming summer brand campaign for Président Cheese.

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Solve strengthened its social media team with the recent hire of Lauren Arant. Her background is deep and varied having worked with Kansas City-based publishing company Startistry, Santa Barbara-based start-up BettyVision and St. Paul-based agency Thread Connected Content serving clients Glamour Magazine, NBC and Universal Studios, among others. A graduate of the University of Minnesota where she studied strategic communications and fashion, Arant most recently worked for CSM Corporation leading social media and SEO efforts for their Hilton, Marriott, and Hyatt properties. “Lauren brings a wide range of social media experience to Solve. We’re excited to have her join our team,” said Solve President, Corey Johnson.

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June 8 Marks Anniversary Of Release Of The Original 1984 Film

Sony Pictures’ promotional tour for the upcoming national release of Ghostbusters, included a supernatural encounter with Solve complete with the Ecto-1. Officially dubbed “Ghostbusters Day,” June 8 is the anniversary of the release date of the original film in 1984. The long awaited new Ghostbusters film, which brings the legendary franchise back to theaters July 15, features a new team fighting the paranormal. In promoting the upcoming release, the original classic is being screened today in 800 theaters nationwide including Minneapolis’ west end.

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Fast-growing Solve has turned to industry veteran Kara Brower to lead their project management team. Brower joins Solve from Bolin Marketing where she worked most recently as Manager of Project Management & Resources. Holding senior positions for over a decade, her resume also includes time at Carmichael Lynch where she worked across disciplines including advertising, digital, public relations and design. Brower’s brand experience includes Stratasys, Honeywell, Benjamin Moore, JCPenney and Target. “We’re excited to welcome someone of Kara’s caliber to our team,” said Solve President, Corey Johnson.

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Agency Debuts First Work Since Winning Account Earlier This Year

As reported in the press, Solve has launched American Standard’s most aggressive faucet effort in history. The kitchen and bath leader, long a dominant force on the fixture side of the business with strong market share in chinaware and bathing, is reasserting its leadership in faucets. American Standard’s 2016 line of faucets includes more new designs and fresh styles for the kitchen and bath than ever before.

“American Standard is known for durable, long-lasting products that raise the standard of daily living. And now we’re adding style to that list,” said Jeannette Long, Vice President Brand Marketing, LIXIL Water Technology, Americas. “Our new faucet designs look beautiful and work beautifully,” added Long.

The multi-million dollar national campaign, called “The Life Of Your Faucet,” spans TV, radio, consumer and trade print, digital, paid social and in-showroom/digital video, shining a light on the newly designed faucets. Broadcast uses the musical track “Perfect Day” by artist Sophie Park. Solve teamed up with award-winning director and cinematographer Ruben Latre of Hostage Films for the production.

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