Solve is unveiling new work for client Bentley Motors this week that showcases the brand’s new line of accessories. Offering the ability to personalize one’s vehicle, Bentley Accessories allow owners to add an extraordinary touch to their Bentley. The new campaign features a range of items from specialty bike racks for the Bentayga SUV to luxury racing wheels for the Continental GT Speed Coupe.
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Actor’s Creativity On Stage In Second Career Away From Agency
Andre Shoals, one of Solve’s first hires in the agency’s inaugural year, keeps his creative talents in high gear outside the agency with a passion for acting. Trained in dance at The Alvin Ailey School in New York City, St. Paul-raised Shoals launched his career as a professional dancer in New York and Boston before returning to Minneapolis to work in musical theater. The accomplished actor has brought numerous characters to life and is currently appearing in “Beauty and the Beast” at the Chanhassen Dinner Theater. “We encourage all our team members to have creative pursuits away from the agency,” said Solve CEO John Colasanti. “It keeps the juices flowing for the work we do here at Solve.”
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Solve Helps Specialty Cheese Brand Celebrate #InternationalBeerDay With Immersive Mobile Experience
With the rising importance of mobile-friendly content, Solve continues to explore new ways to bring compelling brand stories to life on the small screen. To celebrate International Beer Day, Solve unveiled Facebook’s new Canvas ad unit, a full-screen mobile experience for client Président cheese.
The immersive ad leveraged Canvas’ integration of video, panoramic images and photo carousels to provide perfect beer pairings with President’s range of specialty cheeses. The Canvas ad is Président’s latest foray to leverage emerging technologies in its continual pursuit to bring new social media centric foodies into the brand.
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Fourth Annual The Shirt Show Showcases Top Design Talent
Solve is proud to again support The Shirt Show, a celebration of Minneapolis’ design talent. Each year a select roster of artists from the local creative community display their inspiration on a t-shirt. This year’s The Shirt Show takes place on Friday, August 5 at 514 Studios in the North Loop. Doors open at 5:30 pm. $30 for tees, $5 for beer, admission is free. As always, shirts are limited and for sale at this year’s show. Proceeds from the annual event benefit local non-profits. Funds from this year’s show will support local art-based charity Free Arts Minnesota.
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Solve has been recognized for one of the year’s most creative examples of experiential marketing. HubSpot, a leading industry blog, has curated a list of 15 innovative and visually stunning pop-up events. In their simplest form, pop-up events are temporary retail spaces that offer consumers an immersive setting to get to know a brand.
The list includes some of the industry’s most talked about pop-ups of the year including Früt, a fake “luxury” lingerie pop-up store selling only Fruit of the Loom undergarments, and the Organic Valley Coffee Shop, a Manhattan pop-up café with a folksy farmer proprietor promoting organic half-and-half. Ironically, Solve’s pop-up was for the agency itself. A pop-up agency was taken to campuses around the country to recruit intern candidates. The small-scale replica of Solve tripled the amount of applications the agency received to its intern program.
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