Action speaks louder than words
The plight of bees is well-documented and is receiving considerable media attention. Rather than talk about the problem, we’re focusing on a single solution with significant potential – planting wildflowers. This action is the backbone of the Bee Friendlier movement. A microsite serves as the campaign hub, where consumers create bee faces in the Bee Booth or redeem a product code to donate to bee-related causes. The campaign’s core includes an anthemic “Bee Friendlier Flower Bombing” film that puts wildflowers front-and-center and encourages people to join the cause.