What comes out depends on what goes in
When you think about it, a cow’s milk quality is directly related to the food it consumes. Organic Valley’s farmer-owners’ commitment to grazing their cows on nutritious, natural pasture grass means the company’s milk is as pure and untainted as possible. By “owning the pasture,” we set off to convince our new target what current Organic Valley loyalists already knew – the quality of Organic Valley’s dairy products is unmatched. This was further brought to life by a new tagline – “Bringing The Good” – that reflects the co-op’s greater purpose and passion for producing exceptional organic foods.