zArchive – Welcome Annie’s Homegrown
Case Study: Organic Valley
When cows eat better, so do people.
A television, radio and digital campaign, positioning Organic Valley’s premium-priced dairy products as pure and untainted, generated a nearly 10% increase in milk sales with 53% of users being new to the brand.
Case Study: Cascadian Farm Organic
Driving Awareness And Igniting A Movement.
Combating a big challenge on a small budget, we leveraged social content. Influencers rallied consumers. Press coverage surpassed goals. And a small organic brand ignited a movement that grew brand awareness, share of market and share of heart.
Case Study: Medifast
What would your future self do?
A strategic focus on ‘what you gain’ rather than competitors’ overused, superficial approach of ‘what you lose,’ transformed Medifast. Television and social media grew site visits 28%, tripled market share and won a Gold EFFIE.
Case Study: Optum Pro Cycling
Reinventing the sponsorship model.
A powerful brand platform for the Optum Pro Cycling team, centered on the belief that cycling empowers people to take control of their life and live a healthier lifestyle, led to a 400% increase in sponsor commitment.
Case Study: True Value Hardware
The True Value Of Doing It Yourself.
A campaign emphasizing television and social media, repositioned True Value as the sole hardware retailer attuned to the true motivation of DIYers. Advertising awareness spiked 71% and same-store sales grew 4.8%.