Solve Reels In Craft Beer Industry Leader Bell’s Brewery￼
Brewers Of Two Hearted Ale – America’s Highest-Rated Beer – Tap Indie Minneapolis Agency To Fuel Growth
Leading craft brewery Bell’s recently hired independent Solve as its creative agency, following a competitive review.
Founded in Kalamazoo, Michigan in 1985, the brand is looking to stimulate further momentum and growth behind its iconic flagship beer, Two Hearted Ale. In addition to being a craft staple, Two Hearted – which launched in 1997 – is the consistently top-rated beer in the country as voted by the American Homebrewers Association.
“We’re truly excited to collaborate with Bell’s to spread the love of Two Hearted,” says Solve President Ryan Murray. “Partnering with one of the most beloved craft beers is a tremendous opportunity we don’t take lightly. We can’t wait to do breakthrough, remarkable work with the brewery’s ambitious brand team.”
“Solve impressed us at every turn,” says Scott Powell, Senior Director of Marketing at Bell’s Brewery. “We saw a lot of interest and excitement from agencies wanting to work on a legendary brand like Bell’s, but in the end, Solve’s passion and big idea thinking made it clear they were like-minded partners.”
First campaign work is set to break in early 2023.