Solve Punches Up Goodwill’s In-Store Experience

To extend Goodwill’s latest branding effort centered on freshening the retailer’s image, Solve has created a revamped in-store experience. The point-of-sale system includes entrance/exit and donation signs, exterior window clings, shopping carts, fitting room signage and a range of posters. Using a vibrant and energetic lifestyle approach consistent with the existing campaign, core materials communicate Goodwill’s noble mission of helping create jobs for people in need. The new materials will begin rolling out into Goodwill stores later this year.

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