Solve Inspires Industry Diversity Through Academic Partnership With Morgan State University

Low diversity within advertising agencies is largely due to the limited number of students of color being exposed to the profession. Recognizing this, Solve is partnering with Baltimore-based HBCU Morgan State University this semester to deliver an in-depth agency perspective and curriculum. As recently detailed in the Minneapolis Star Tribune, Solve’s weekly guest lectures cover a range of topics, including “What Is Advertising?” “Emotional Positioning,” “Media Connections,” “Working At An Ad Agency” and “Bringing An Idea To Life.” Each class integrates a series of activities to keep students engaged and provide an open mic platform for asking questions. “Diversity is central to Solve’s mission and culture,” says Solve CEO/Founder John Colasanti. “Ultimately, we’re committed to making our agency and industry more diverse by fueling a pipeline that hasn’t previously existed.”


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