Minneapolis-based agencies, stuck in ‘flyover land,’ have historically struggled to convince top interns – who have their sights set on more desirable ad cities – to come to Minnesota. With the pandemic in full swing, we used self-effacing humor to reinforce that candidates wouldn’t have to move here with the #DontMoveToMinnesota WFH Internship program.
SCOPE — Creative Development, Content Production, Social Engagement
RESULTS — Finding the best people, virtually
- Over 900 global applicants within two weeks
- Each evaluated based on applicant response, finalist Zoom interviews
- Hired five rockstars