Research shows today’s consumers love both pizza and humor. Not just “wink, wink” humor, but over-the-top humor. After hiring Solve, first-time advertiser Real’Za dove in headfirst with the “Unbelievably Natural” campaign, showing that while many things in life are hard to believe, a frozen pizza that’s both all-natural and delicious isn’t one of them.
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement, Media Strategy & Buying, Brand Identity, Site Design
RESULTS — Blowing product out of the freezer case
- Sales +400% during 6-month campaign
- 116% lift in brand awareness
- Video content received YouTube best-in-class rating