Porsche has deep roots in racing. But as their model line and appeal have expanded, their rich history of success on the race track has gotten lost. To share their storied motorsport heritage with a new generation of fans, we took six decades of classic Porsche racing victory posters and brought them to life through animation.
SCOPE — Brand Strategy, Creative Development, Content Production, Social Engagement, Brand Identity
RESULTS — Revving up consumers’ engines
- Record social engagement
- Video displayed throughout dealerships, retail centers and events
- Porsche Motorsports division recorded record interest/interaction
- Record annual unit volume/profits