Rewards Come First
Some deals are so good, you’d drop whatever you’re doing to take advantage. To help Sunoco launch its new loyalty program, Sunoco Go Rewards, our campaign featured people postponing everything from their own wedding to an urgent trip to the hospital, all to earn instant savings at the pump.
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement
RESULTS — Instant awareness for an instant savings program
- 65% increase in program awareness
- App usage frequency up 36%
With Boston as a key market, the launch was anchored on Tom Brady’s highly anticipated return to Foxborough, with street decals, aerial banners, and radio spots letting people know there are more important places to be – like Sunoco. Additional contextual efforts included the Fillmore music venue, various NFL stadiums, and high-density hangouts like bowling alleys, Topgolf, and restaurants.