Fuel Your Best



Fuel Your Best

Tasked with expanding iconic fuel brand Sunoco’s appeal beyond its high-performance racing heritage, our “Fuel Your Best” campaign comedically harnessed the emotional surge of having a full tank of high-quality fuel. The work features Sunoco customers performing at hyperbolic, peak levels, leaving onlookers wondering “what got into you?”

SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement, Media Strategy & Buying

RESULTS — Expanding an iconic brand’s appeal

  • Unified 5,000+ dealer organization
  • Broadened relevancy of “Official Fuel Of NASCAR” designation
  • Increased brand affinity among younger drivers
We scoured the internet to find people “fueling their best,” then created short-format videos to share their moments of Peak Performance.