
Sunoco
CampaignFuel Your Best
Tasked with expanding iconic fuel brand Sunoco’s appeal beyond its high-performance racing heritage, our “Fuel Your Best” campaign comedically harnessed the emotional surge of having a full tank of high-quality fuel. The work features Sunoco customers performing at hyperbolic, peak levels, leaving onlookers wondering “what got into you?”
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement, Media Strategy & Buying
RESULTS — Expanding an iconic brand’s appeal
- Unified 5,000+ dealer organization
- Broadened relevancy of “Official Fuel Of NASCAR” designation
- Increased brand affinity among younger drivers