Leading non-alcoholic craft beer brand, WellBeing Brewing Company, is out to show the world there’s no sex like sober sex. While today’s culture is increasingly sober curious, one statistic can’t be ignored: 80% of first sexual experiences occur under the influence of alcohol. The Sober Sexperience promotes the benefits of sober sex by putting an optimistic twist on stereotypical pornographic imagery and language.
SCOPE — Brand Strategy, Creative Development, Production, Social Engagement, Media Buying & Strategy
Sober Booty Boost: Sober profiles on dating apps get a fraction of the engagement of their boozy counterparts. To even the score, WellBeing offered users of Tinder free boosts if they used "sober" language in their profile.
KamaSober: Spoofing the Kamasutra, this on-premise pamphlet instructed bar-goers on the benefits of sober hook-ups.
On Premise Coasters