Président wanted to get their new product — Snack-Sized Pub Cheese Cups — in as many hands as possible. But during the pandemic, bar and grocery store sampling wasn’t an option. So we created the only on-premise sampling station that would pass FDA regulations: The Snack-Sized Pub — a real pub decked out with a fully stocked bar, a dart board, and a TV playing live sports while you snack. Maximum occupancy: 2.
SCOPE — Social Strategy, Creative Development, Content Production, Influencer Engagement, Site Design
RESULTS — Tiny idea drove a big launch
- Ex Award winner 2022 Best in Mobile Marketing Vehicle
- 80,000+ impressions
- Thousands of samples distributed
- 7% YOY sales increased
- National and regional distribution gained with top retail partners
We kicked off the pub on Super Bowl Sunday in Tampa where we tracked down the most die-hard Bucs fan, pulled into his front yard and treated him to the ultimate sampling station to enjoy the game.
As the pandemic rolled on, so did the Pub — with events ranging from Snack-Sized Pub Trivia at breweries, to sampling at sporting events and grocery retail partners.