Président wanted to get their new product — Snack-Sized Pub Cheese Cups — in as many hands as possible. But during the pandemic, bar and grocery store sampling wasn’t an option. So we created the only on-premise sampling station that would pass FDA regulations: The Snack-Sized Pub — a real pub decked out with a fully stocked bar, a dart board, and a TV playing live sports while you snack. Maximum occupancy: 2.
SCOPE — Social Strategy, Creative Development, Content Production, Influencer Engagement, Site Design
We kicked off the pub on Super Bowl Sunday in Tampa where we tracked down the most die-hard Bucs fan, pulled into his front yard and treated him to the ultimate sampling station to enjoy the game.
As long as the pandemic rolls on, the Snack-Sized Pub will too, making stops everywhere from breweries to sporting events to concerts.