Snack-Sized Pub
The Solve

We thought small.

Even in America, less can be more. Président Cheese let the nation know by iconically sampling its snack-sized pub cheese in a snack-sized pub. Maximum occupancy: 2.

We kicked off the pub on Super Bowl Sunday in Tampa where we tracked down the most die-hard Bucs fan, pulled into his front yard and treated him to the ultimate sampling station to enjoy the game.
As the pandemic rolled on, so did the Pub — with events ranging from Snack-Sized Pub Trivia at breweries, to sampling at sporting events and grocery retail partners.