Porsche
CampaignRed Carpet Rally
Thrilling performance is only one of the benefits of owning a Porsche. Another is the camaraderie shared with other Porsche owners. So when the pandemic caused Porsche clubs around the country to cancel their events, the Nord Stern chapter engaged Solve to create a pandemic-proof event so members could gather safely. Enter the Porsche “Red Carpet Rally.”
SCOPE — Creative Development, Content Production, Event Coordination, Digital Design, “Badge Validator” App Development, Photography
RESULTS —Uniting Porsche enthusiasts, safely
- Record club participation, despite weather issues
- Fundraiser component raised money for St. Jude Children’s Research Hospital
- Event provided blueprint to other clubs for safe passion event gatherings
When the pandemic forced Porsche clubs to cancel public gatherings, Solve created a pandemic-proof event so owners could get together safely.
Porsche owners were invited to rally through scenic Wisconsin countryside to a remote location where the only ticket in was the badge on their Porsche.
Once inside, owners were treated to a red carpet photo session, then ushered to a private screening of the racing classic "Le Mans," without ever having to leave the safety of their own Porsches.
