Life Well Paired

Président Cheese


Life Well Paired

Specialty cheeses play a key role in entertaining occasions – and consumers typically shop by product type rather than brand. Leveraging Président’s deep heritage and partnering with a James Beard Award-winning chef, Solve’s “Life Well Paired” campaign aimed to make the brand a go-to choice for foodies in the cheese aisle by providing recipe inspiration in a fresh, new way.

SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement, Media Strategy, Site Design

RESULTS — Creating inspiration among American foodies

  • Social media engagement up over 400% across all platforms
  • Facebook page likes have increased more than 300%
  • Facebook 133% increase in brand recall, 83% increase in brand awareness, 21% increase in purchase intent
  • Dollar sales up 12% YOY
With James Beard Award-winning Chef Gavin Kaysen, we leveraged YouTube’s technology to create a series of interactive “choose your own adventure” recipes.
A Président pop-up cheese store was created in New York to help spark a dialogue among key foodie influencers and drive consumer trial.