Specialty cheeses play a key role in entertaining occasions – and consumers typically shop by product type rather than brand. Leveraging Président’s deep heritage and partnering with a James Beard Award-winning chef, Solve’s “Life Well Paired” campaign aimed to make the brand a go-to choice for foodies in the cheese aisle by providing recipe inspiration in a fresh, new way.
SCOPE — Brand Strategy, Target Audience Definition, Creative Development, Content Production, Social Engagement, Media Strategy, Site Design
RESULTS — Creating inspiration among American foodies
- Social media engagement up over 400% across all platforms
- Facebook page likes have increased more than 300%
- Facebook 133% increase in brand recall, 83% increase in brand awareness, 21% increase in purchase intent
- CTR dollar sales up 12% YOY